2009 focus on your existing customers

Artist: Josh Cochran

The economic crisis was felt initially in the U.S. last year. But economists and financial analysts say that the situation won’t get any better yet. Not in five years or so. In fact, here in the country, they say that the impact of the crisis will be felt this year yet. I’m hoping that our economic policies can soften the impact.

So, as the world will try to weather global economic crisis, businesses will have to take care of their existing customer. For isn’t it that it is more costly to lure in new customers than to retain old ones?

Thus, 2009 is dubbed by Retail Systems Research as The Year of the Existing Customer. This year is the time to take care of your exisiting clientele by giving them quality products and excellent service at any time.

How does a focus on existing customers change retailers’ priorities?

Nikki Baird, Managing Partner, Retail Systems Research shares her thoughts:

1. Know your (existing) customers well.
2. Online is no longer a salve for sales.
3. Pay attention to customers wherever they are.

Source: http://custserv.gbwatch.com/ Posted by Meikah

Artist: Josh Cochran