Monthly Archives: February 2009

Be a true leader: engage the very voices

Artist Angela Baconkidwell www.angelabaconkidwell.com

Artist Angela Baconkidwell www.angelabaconkidwell.com

This post I found on www.twitter.com. Great way to gain insight from one of the leading business schools. And I’m very grateful to share the insights with you

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Every morning we wake up to scrolls of depressing news: massive layoffs, budget shortfalls, and companies (even industries) collapsing. Once we get to the office, we’re part of conversations about this economy’s impact on our own organizations. As leaders, we move from feelings of numbness, to questioning reality, to determination. And we wonder how we can still achieve growth while enacting stringent budget cuts.

It doesn’t have to be this way.

Recently, I was a panelist at an MIT conference in Boston and was asked to talk about cutting costs while growing the business. One might expect I’d focus on the need for senior leaders to “batten down the hatches” in these perilous times, but that is not what I believe. Instead, I spent time convincing them that now is the time to stop and take a fresh look at your assets, and engage the people — right in front of you — who have the most relevant point of view for reinventing and innovating a better future. It only takes one simple act of leadership: ask for their help, their perspectives, and their voices at the table. Invite them into the discussion.

I saw plenty of skeptical and curious looks around the room, so I asked how they felt when either ignored when they presented new ideas or, conversely, when they were actually heard and acknowledged. Regardless of their age, background, gender, they agreed that having their voice heard was the ultimate sign of respect — and a powerful call to engagement. Then the questions began to pour in on how to actually implement this strategy.

I believe the “how” is actually quite simple:

  1. As a leader, lay out a vision of where you want to be (not the how, just the what)
  2. Stay true to the essence of your organization
  3. Lay out on a white board all the assets you have in the organization especially those you may have taken for granted or utilized in a defensive way vs. offensive
  4. Map out your capabilities
  5. Identify trends in the communities where you do business and be realistic about the new populations, previously ignored, that exist in your business
  6. Ask for help from employees and customers using your insights from the previous steps and let them unleash the magic they have in them

I’ve seen this work over, and over again. The trick? You must have a genuine and authentic belief in the people…not just a select few, but all people.

You will identify big ideas that reinvent the future, and you’ll come out of today’s environment stronger than ever — with employees and customers cheering at home and in the parking lots.
I know…cheering, you say? Yes, cheering. For one simple reason. You heard their voices, listened, and learned. The ultimate display of respect. Those who had voices also now have their fingerprints are all over the organization — and their hearts are in it. They are engaged. As a result, you will experience a strength that is immeasurable in terms of loyalty to your brand from customers and employees.

But it requires that, as a leader, you also stay engaged, and ask the right questions through the exploratory process. For example, what if they come back with a plan that, initially, you think is too costly to get the ROIC? Do you say, “We can’t make money that way, go back to the drawing board”? Well, some leaders would. However, it’s a sure-fire way to shut down engagement. So, instead, why not ask, “How would we differentiate in the market against competitors and come out financially strong?” By asking questions like this, you sharpen their skills, focus their ideation, and deepen their commitment to the solutions.

You are showing them respect and trust, and that you truly value their input. Before you even know what’s happening, you’ll have about a multitude of perspectives working for you, instead of relying on your single — and necessarily, limited — frame of reference. By engaging the network of current employees, former employees, customers, and partners in the business or outside the business in local communities, you will make giant leaps in your business that, quite frankly, you wouldn’t have achieved if not for the mudslide in the economy, and all because we are working together to reach a new future.

The irony is that these very voices were in front of you the entire time! They represent the market share you have ignored all these years. The difference now is your ability to be a true leader and engage them.

A visionary business entrepreneur and motivator, Julie Gilbert has spent her career building businesses from ideation to scale. She is best known for her progressive company transformation strategy called WOLF, an innovative approach directly engaging employees and consumers that made Best Buy the place for women to work and shop. For more, please visit her profile page at Monitor Talent

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Artist Angela Baconkidwell www.angelabaconkidwell.com

Artist Angela Baconkidwell www.angelabaconkidwell.com

All taxpayers grateful that President Obama spent more time in the Valley

money-stacks2Thomas Friedman is a very smart man and a very good writer. He’s certainly sold more books than I ever will. But in reading his latest column arguing $20 billion in bailout money should go to VCs not auto companies, one thing was crystal clear: This man doesn’t live in Silicon Valley. Has he even ever visited?

I totally agree we shouldn’t be bailing out “loser” companies and industries. Car companies should be going bankrupt, and their stockholders and bondholders should lose their money for betting on an industry that clearly wasn’t adapting and was spending like drunken trust fund kids. (Trust me, they’re worse than sailors.) Yes, the inevitable job losses will be hard to absorb. But these companies will fail eventually, so you’re really just stalling when it comes to the pain, and inevitably dragging out the recession longer—especially in areas like the rust belt that were hurting before the recession hit.

My above views are precisely why I live in Silicon Valley: A place that not only lacks an artificial reverence for an old stodgy company, it actually celebrates when a younger, nimble startup takes it down. How, could Friedman get why the Valley continually creates strong multi-billion dollar companies and then turn around and propose a government subsidy for us? Investments in agencies like DARPA are one thing, but government subsidies are crutches for non-performing industries. And hit by the recession or no, Silicon Valley doesn’t want or need that crutch.

Before we get into the economics of his argument, let’s start with the facts. Friedman writes, “Call up the top 20 venture capital firms in America, which are short of cash today because their partners — university endowments and pension funds — are tapped out, and make them this offer: The U.S. Treasury will give you each up to $1 billion to fund the best venture capital ideas that have come your way.” Um, venture capital firms are not short on cash. Far from it. The precise problem with the venture industry is too much cash in fact, especially given increasingly paltry returns.

Yes, investors in VC firms are pulling back and some are even reportedly defaulting on capital calls. But this is after a bubbly run-up where a boutique industry exploded. In the last fifteen years, the amount of money pouring into venture capital has more than doubled. Look at returns: The industry is having a hard enough time investing $30 billion a year. Another $20 billion from the government? Are you kidding?

What’s more, there was never a shakeout in venture firms after the year 2000 crash—it’s only now working its way through the system. So the firms that may be finding themselves short of cash? Those are our own version of the “loser” firms – to borrow Friedman’s phrase—that should be shaken out of the venture economy. Not only do the top 20 venture firms have plenty of money, the top 100 firms could find a way to raise more capital if they needed to. But odds are they don’t, because funds work in multi-year cycles, and not everyone is forced to fundraise in 2009.
In short: The core assumption to Friedman’s argument just isn’t reality. And call me crazy, but if you are throwing my tax dollars after an industry, shouldn’t the so-called “need” be based on– oh, I don’t know– an economic reality?

Point two: Venture capitalists don’t want a bailout. As stated above, they don’t need the money, and startup rule number one is you don’t give away equity for something you don’t need. Friedman proposes VCs would give the government 20% of the proceeds from an IPO or acquisition and keep 80% for themselves. [UPDATE: Apologies, watching Oscars and accidentally swapped the percentages! 80% for taxpayers, 20% for VCs. More of a sucker's bet.] He ignores carve outs for employees and founders in this equation, which cuts down the VC take further.

Given how rare it is to have a bona fide Google-style home run these days as many of the core tech markets that have been the golden geese of venture capital mature—why on earth would a venture capitalist give up 20% of the next Facebook over a silly little thing like needing more capital? As a Facebook (and more recently Twitter) well knows, no matter what the market is doing a scorching-hot startup can always find money. Bailouts are by nature adverse selection: The only people that would take the government up on this deal are companies who are the GM-versions of startups and venture firms.

Friedman further says in the column that “Bailing out the losers is not how we got rich as a country, and it is not how we’ll get out of this crisis.” Agreed. But what country got rich by bailing out winners? Is that even a concept that makes sense? I can’t imagine a greater a waste of shareholder money than giving it to people who don’t need it and aren’t asking for it. At least when it comes to the car companies, we’d be (temporarily) saving jobs.

Most shocking to me, Friedman invoked one of the most repeated Valley mantras to prove his point when he wrote, “Some of our best companies, such as Intel, were started in recessions, when necessity makes innovators even more inventive and risk-takers even more daring.” Mr. Friedman: Read the second half of your own sentence again. The reason recession-born companies are so inventive and daring is because founders are forced to work within constraints, precisely because it is harder to raise capital. Nothing kills a great idea like too much cash. Unless it’s a flood of too much taxpayer cash, because then we all lose.

I think all taxpayers should be grateful that President Barack Obama spends more time in the Valley than Thomas Friedman. I know I am.

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Artist Kazan Jian www.kazanjian.net

Artist Kazan Jian www.kazanjian.net

Artist Kazan Jian www.kazanjian.net

Artist Kazan Jian www.kazanjian.net

Oops, remarkable! 02/23/2009

  • tags: art, photographer

  • tags: no_tag

  • - New York City Photographer

    tags: art, photographer

  • Young & Rubicam’s 4Cs

    A warm welcome to the 4Cs global website.

    Y&R’s Cross Cultural Consumer Characterisation (4Cs for short) is a consumer segmentation that ‘characterises’ people into recognisable stereotypes that reflect the operation of each of a set of well-known human motivations: comprising SECURITY, CONTROL, STATUS, INDIVIDUALITY, FREEDOM, SURVIVAL and ESCAPE.

    If you are new to the 4Cs and would like to read more, please download our introductory booklet that gives you some background and explains a little more about the characterisations we use.

    You can also take one of our online questionnaires if you would like to find out which 4Cs values have the stongest influence on the way you live your life. You do not need to be registered with the site in order to access the questionnaires.

    tags: Marketing, Management

Posted from Diigo. The rest of my favorite links are here.

If the Japanese were ahead of the times, then this might happen

Artist Kazanjian www.kazzanjian.net

Artist Kazanjian www.kazzanjian.net

http://www.ritholtz.com/blog/2009/02/when-consumers-cut-back/

http://www.ritholtz.com/blog/2009/02/when-consumers-cut-back/

Artist Kazanjian www.kazzanjian.net

Artist Kazanjian www.kazzanjian.net

Blown to bits: branding

Just read a book from Dutch professionals with regard to branding (state of the art opinions and practices is the recommendation).

In my humble opinion, not a good read.

Somehow it reflected the midst nineties.

But even more worse: targeting at a  Dutch audience it almost merely dealt with Apple and Coca Cola.

And really unhip, the book neglects the commodization of nearly alls goods and services and the emerging impacts of web 2.0.

For me it seems to be a depressing job, to be a brand manager with a nineties mindset in this new era of recession, new technologies and commodization!

Andy Mosmans Branding

Andy Mosmans Branding

Even McKinsey states that there are ways to make the web 2.0 work

Artist Pelle Cass www.pellecass.com

Artist Pelle Cass www.pellecass.com

Sometimes you find an item appearing in a lot of resources you visit.  Many people liked this item. And by sharing this on my blog I assume the crowd of fans will grow (at least a little bit)

http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294

Wonder if in their opinion web 20 will have workforcemanagement consequences.

Artist Pelle Cass www.pellecass.com

Artist Pelle Cass www.pellecass.com

The real crisis: the demolition of your intellectual capital

“The real crisis? We stopped being wise”  was orginally posted by  By Barry Ritholtz on- February 21st, 2009, 12:00PM

Great call from Barry Schwartz but please bear in mind: Common sense is not common at all!

Artist Chistina Seeley www.christinaseeley.com

Artist Chistina Seeley www.christinaseeley.com

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Barry Schwartz makes a passionate call (http://www.ted.com/talks/view/id/462) for “practical wisdom” as an antidote to a society gone mad with bureaucracy.

He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.

Schwartz studies the link between economics and psychology, offering startling insights into modern life.

Lately, working with Ken Sharpe, he’s studying wisdom.

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Artist Chistina Seeley www.christinaseeley.com

Artist Chistina Seeley www.christinaseeley.com

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