
Photographer Matt Armendariz http://www.mattarmendariz.com/
In this post a reference was made to a posting by L. Liu. Rereading it I considered it to be a must for any one thinking and reflecting how Enterprise 2.0 will change the role for middle managers.
And these were and are my arguments: Flattening organizations, diminishing value of the traditional role as gatekeeper. Not the source of relevant data sources, information broker or even knowledge guru. These are hard times for any middle manager who still believes that contexts are not changing.
Reflect and act!
http://communityzenmaster.com/blogs/lliu/archive/2009/06/09/key-success-factor-for-enterprise-2-0-finding-new-roles-for-middle-management.aspx
Author Lawrence Liu
Yes, I said it. And here’s why.
A couple of days ago, I posted the following tweet:
Then I came across the “What Will Social Networking Displace?” blog entry by @lauriemccabe, which triggered another tweet from me:
- Social&collaborative media can tear down political/religious/cultural/organizational walls that ppl in power r fighting hard to preserve.
I felt so strongly about it that I posted two more tweets:
- Social media disintermediating PR agencies on Web; collaborative media disintermediating middle mgmt within enterprise. Runners > hurdles!
- “Cross group collab” perennially ranks low in employee surveys (at least at Microsoft). IMHO, problem is middle mgmt: http://bit.ly/5xfyQ
And then I saw the following blog entries, all of which attempt to differentiate the challenges and impact of social computing on the Web against those of collaborative computing within the enterprise.
Although these guys made some very valid points, and I have the utmost respect for their perspectives, I believe that they missed the biggest issue of all in terms of the primary challenge for successful Enterprise 2.0 implementations, which is succinctly described in the following blog entry:
Essentially, the primary challenge comes down to people, and there are 4 types involved in any given Enterprise 2.0 project:

Photographer Matt Armendariz http://www.mattarmendariz.com/
Read more at http://communityzenmaster.com/blogs/lliu/archive/2009/06/09/key-success-factor-for-enterprise-2-0-finding-new-roles-for-middle-management.aspx
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