Blown to bits: dramatic Shift in Marketing Reality (Scholz & Friends)
Sometimes looking back one can find an item that underlines themes, that my blog is adressing.
The fall of marketing, the necessary changes and e.g. the trend to commodities are some of these thems.
The found video reflects on it. Have a nice view.
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.
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Posted on 2009/07/15, in Front Office and Customer Service Operations, Knowledge management, Performance management, Recovery and the way out of the crisis, recession and depression and tagged Advertising, Advertising agency, Brand, Business, Business model, Change, Crisis, CRM and Web 2.0, Front Office and Customer Service Operations, Knowledge management, Performance management, Information Technology, Marketing, Marketing and Advertising, Recession and Depression, Recovery and the way out of the crisis, recession and depression, Social media, Technology, Transition, Trends, Vision, Vision, visionaries, vision things, trends, Ways of Seeing. Bookmark the permalink. 8 Comments.
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