Monthly Archives: August 2009

Employees are Social Media Marketers, Too! (they just don’t know it yet)

Debunking The Myths of Social Media (futurelab.net)
Four Signs Your Social Media Expert May Be Bad for Business (davidwmullen.com)
Do You Have Social Media Integrity? (bizzia.com)
Putting “Social” Back Into Social Media (bizzia.com)
HOW TO: Manage Social Media Goals and Expectations (mashable.com)
Why We Want Brandividuals on Social Media (AuthenticOrganizations.com)
Optimize your Social Media Efforts (bizzia.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Operations, Knowledge management, Performance management, Links, Misc. & Tweets

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Tags: Change, Customer Service Management, Front Office and Customer Service, Making sense of leadership, Social media, Transition, Trends, Ways of Seeing

Carlota Perez Slides about “Growth after the financial crisis”

Aug 28

Posted by fredzimny

Carlota Perez Growth after the financial crisis

View more documents from Fred Zimny.

Trend to Watch: Shifting Consumption Patterns (blogs.harvardbusiness.org)
Lessons from a crisis and the behavioral economics (duperrin.com)
Did a productivity slowdown cause the financial crisis? (VoxEU.org)
Why There’s No Credit Crisis in Microfinance (blogs.harvardbusiness.org)
Drawing conclusions about the crisis and the future (VoxEU.org)
The Case for Constructive Capitalism (blogs.harvardbusiness.org)
The 10 books to help you understand the crisis (ritholtz.com)
Did a productivity slowdown cause the financial crisis? (fredzimny.wordpress.com)

Posted in Recovery and the way out of the crisis, recession and depression, Vision, visionaries, vision things, trends

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Tags: Business, Change, Crisis, Making sense of leadership, Recession and Depression, Transition, Ways of Seeing

21 Risks in not adopting Enterprise 2.0

Aug 28

Posted by fredzimny

On this blog I always search for trends that one (on a personal, professional, managerial, organizational) level may connect to and start acting. This found posts reflects on the implications if one (on a personal,….) does make a construct of E2.0 and the possible negative consequences of not connecting. Just wondering if there are any positive consequences in the short and long run of not connecting.

Found at http://www.petewildermuth.com/2009/08/21-risks-in-not-adopting-enterprise-2-0 by Pete Wildermuth 2009/08/21

Dion Hinchcliffe identified some reasons why Enterprise 2.0 projects can fail. As with any IT project, failure is statistically an option even without bringing Web 2.0 into the equation. The second common cause of failure was the bottom up failure of adoption . I think a bigger risk is that companies fail to understand changes that are happening in the work place and society, and don’t react in a proactive way. There is significant risk in failing to acknowledge Web 2.0 as a major tool in business administration. Hopefully I will find some companies who have failed to identify this risk and can add their details at a later date

Graduates and young employees perceive the company as old fashioned and competitors attract talented, younger staff
Costs increase as a company is restrictively aligned with Microsoft or Apple products
Inefficient practices of emailing pdf or word documents continues
Time in checking emails results in reduced productivity
Reduced moral due to old work practices and the company not keeping up the pace of change
The water cooler news is not transformed to an online experience
Restrictions in communication and collaboration due to a global workforce and community, and inefficient practices
Inability to find relevant company information due to old file systems
Reputation amongst customers and suppliers
Inability to engage in two way dialogue with customers, and possibly build goodwill
Restricted ability to communicate and market to customers
Inability to conduct relevant competitor analysis
Inability to rapidly respond to aggrieved customers
Restricted ability to operate remotely or in a mobile environment
Unexpected outcomes associated with adopting new technology may not occur
Potential customers may not be aware of the company – Customers may develop a positive attitude without actually purchasing products, or interacting with staff
The static web site does not adequately portray the company, staff and its vision
The company may be getting an ineffective return on marketing dollars spent in print or other media
Delayed communication to customers due to old practices
Many customers will form an online opinion, whether you are there or not – it is better to positively guide this experience
Many Web 2.0 tools are open source, and cheaper to maintain and initiate

Hinchcliffe summed up the challenges in implementing Enterprise 2.0 with “Creating and nurturing a community and keeping it thriving is not something that a project plan alone can achieve or that the traditional stakeholders in software projects are often skilled at. It takes diligence, patience, engagement, emotional intelligence, and understanding of the needs and motivations of participants to be successful for the long term.” I think there are greater risks with no adoption.