Monthly Archives: November 2009

5% of companies believe collaboration is fully engained in how they work Enterprise 2.0: Study Shows Adoption is Real http://bit.ly/6GEvJV http://twitter.com/CommunityGurus/statuses/6152206390

Recommending Bertrand Duperrin Links

Recommending Bertrand Duperrin Links for this week http://ping.fm/puowA

Check out the excellent deck Design Thinking & Innovation by Innovation Focus Inc

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Resolutions 2010: Your 2010 Social Media Plan: Who needs guidelines? We all do by John Moore’s

Found at http://johnfmoore.wordpress.com/2009/11/28/your-2010-social-media-plan-who-needs-guidelines-we-all-do

Before you read this post I would encourage reviewing the starting point of this series.  The need for social conversation guidelines exists for all companies but the guidelines need not be complicated.  Best Buy has done a great job of publicly posting their Twelpforce Twitter guidelines and they are a good starting point for you to review.  I love these guidelines for a couple of reasons:

  • They are publicly available providing a level of transparency, something you should consider for your guidelines.
  • Since the Twelpforce initiative is still an experiment in progress, they are evolving these guidelines as Best Buy learns more.  These documents need to be living documents, do not expect to write it once and have it hold up forever.
  • Twelpforce members self-police and participate in the evolution of these guidelines.  Employee buy-in, true buy-in, cannot be mandated, involve employees in the process.

Read these, leverage these, they do a great job of hitting the key items you need to consider.  Also, remember that I am not a lawyer, nor do I play one on TV.  You should chat with your legal team about the guidelines you put in place.  I won’t replicate the great work Best Buy has already done, but I do want to note some other key points you should consider as part of pulling together your guidelines.

Where do you start?

To be continued at http://johnfmoore.wordpress.com/2009/11/28/your-2010-social-media-plan-who-needs-guidelines-we-all-do

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Resolutions 2010: 10 Big Marketing Predictions for 2010 from The Rise Underground

I agree with the first nine big marketing predictions. But  if relations will be the dominating model in 2010, I do doubt. Great read anyway!!

Found at http://blog.therisetothetop.com/2009/11/10-big-marketing-predictions-2010

— –> David Siteman Garland @ 3:58 pm

Top-102010 is going to be an incredible year for marketing. Now, of course I don’t have a crystal ball (or do I…insert creepy music here) but the shift is unmistakable and can’t be ignored.

The days of hit and miss expensive marketing and advertising are OVER. I’ll pause for a moment of silence. But with this big change, comes a tremendous creative opportunity for small and big businesses alike.

Big brands, niche brands and entrepreneurs that survived the storm of 2009 are in an exciting position for 2010. It is going to be a time where innovative and change in marketing is going to flourish. Marketing is going to be cheaper, faster and smarter.

To be continued at http://blog.therisetothetop.com/2009/11/10-big-marketing-predictions-2010

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Fan only!! The Original of Laura by Vladimir Nabokov (book review)

Vladimir Nabokov, who lived and completed his ...
Image via Wikipedia
  • Always, always obey your father. In this case, Dimitri did not respect his father will.

  • Never, never read something from Playboy. And in this case parts of the novel were published over there.

  • It is hard to say, but it is true. Aging, ailing man are seldom in fine form. But Vladimor and his son are in fine form.
  • Writing on index cards or hyperlinks: constructing a text is determined by the reader.
  • Typically Dutch: the Bezige Bij editions of Nabokov were not amended with the Original of Laura.

    Maybe that is only point of frustration of reading the book!

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    Reading “Why Google Wave Sucks, And Why You Will Use It Anyway”

    Found at http://www.techcrunch.com/2009/11/26/why-google-wave-sucks

    This guest post was written by Martin Seibert, a German Internet media consultant.

    Google Wave is a hot topic at the moment. The ambitious group collaboration and micro-messaging platform started rolling out in beta via an initial batch of 100,000 invitations two months ago. Many people still want invitations. Among those who’ve tried it, some criticize it, some praise it. For now it has a lot of usability problems that are described below. Yes, you should look at Google Wave. But there is no need to desperately long for an invitation yet.

    Nevertheless, this post outlines how you’ll probably use Google Wave in the future and also gives you advice on how to implement it in your company or your team of coworkers. It also reveals some big usability problems in the current version. Those issues aside, I would like to show you the advantages of the “wave” once again and describe some cool use cases that might make you love it at some point in the future.

    Introduction to Google Wave

    To be continued at http://www.techcrunch.com/2009/11/26/why-google-wave-sucks

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