Monthly Archives: January 2010

Highly recommended: This is How You Measure Social Media ROI (or not) according to Samir Balwani

: Cover via Amazon

One of my favorite books (at least major parts of it) is “Six Pixels of Separation“. Recently I notice some noteworthy discussions by Mitch. This one is that relevant for my blog that it is included over here. And please note, I believe in the requirement of a solid business case and the business requirement of corporate learning, experimentation, adaption, failure and succes.

Have fun and connect!

Found at http://samirbalwani.com/social-media-metrics/measuring-social-media-roi

This is How You Measure Social Media ROI

by Samir Balwani on January 28, 2010

More talk about social media ROI and measurement? You know it.

This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI.

credit

He states that…

“Thinking about business objectives instead of ROI makes the whole strategy that much workable and doable. In the end, instead of looking for the ROI in Social Media, maybe the smarter thing to do is to focus on what the business objectives are, and then figure out if Social Media is an effective means (from both a strategic and budgetary point of view) to help you and your business accomplish your goals.” [Source]

He uses two phrases that stand out: “business objectives” and “effective means”.

To be continued at http://samirbalwani.com/social-media-metrics/measuring-social-media-roi

Six Pixels with Mitch Joel (ducttapemarketing.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,

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Tags: Business, Business case, Cyberspace, Mitch Joel, Samir Balwani, Six Pixels of Separation, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone., Social media

Check out Customer Think’s A Collection of 50+ Enterprise 2.0 Case Studies and Examples

Jan 28

Posted by fredzimny

Image by Ross Mayfield via Flickr

Found at http://www.customerthink.com/blog/a_collection_of_50_enterprise_2_0_case_studies_and_examples?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+customerthink+%28CustomerThink+-+All+Content%29

I’ve been chatting with a few folks about E2.0 case studies and found that there are some good sources of information out there but they appear to be spread out all over the place. I spent some time aggregating sources or individual E2.0 case studies here. This is as much for your benefit as it is for mine. This collection of case studies should provide excellent examples of how companies in various industries are able to incorporate social tools and strategies to accomplish business goals. If you are looking to get the Enterprise 2.0 conversation started at your company then this can also serve as an excellent resource to help make the case for E2.0, plenty of ammunition here. I went through dozens of sites looking for case studies and sadly many of them had case studies labeled but when actually reading them I realized that they were nowhere near case studies or valuable examples.

Reading Andrew McAfee’s Blog: Signs of Intelligent Life in the Corner Office : (fredzimny.wordpress.com)
Welcome to 2010 – the year E20 enters the state of Enterprise importance! (enterprise2open.com)
Experts Profile: Cecil Dijoux (enterprise2open.com)
Enterprise 2.0: Paradigm Shift or Incremental Change? (jmorganmarketing.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,

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Tags: Business, Business and Companies, Business intelligence, Case study, Enterprise 2.0, Information Assets, Knowledge management, Social Enterprise

Must read Wirearchy · Exploring the HR Management Framework for Enterp

Jan 28

Posted by fredzimny

: Image via Wikipedia

Regular readers of this blog are aware of the fact that I notice the diminished relevance of HR and the HRM discipline. This found post connects HR to E2.0 (a field of thought with an increasing relevance).

Found at http://blog.wirearchy.com/2010/01/27/exploring-the-hr-management-framework-for-enterprise-2-0/

January 27, 2010

(cross-posted at the FASTForward blog)

The title is a dead giveaway, and I am using the term ‘framework’ loosely. Why ?

Because I think no one really knows what a large-scale transition to social computing and collaboration as core work activities really means for today’s (and tomorrow’s) human resources professionals and the management processes and practices they design, implement, coach and manage.

I say that with full knowledge that the last two decades have seen a lot of talk and activity aimed at ‘modernizing’ human resources management practices. There have been regular clarion calls for major change, and waves of interest and activity aimed at transforming HR professionals to become (for example):

business partners with line management
proactive change agents
coaches to managers and professionals
enablers of change, as opposed to (more traditional) gatekeeper roles

… but really, in spite of the last two decades replete with talks, books,

To be continued at http://blog.wirearchy.com/2010/01/27/exploring-the-hr-management-framework-for-enterprise-2-0/

John Ingham needs your spigs:please HR take your role in E2.0 (fredzimny.wordpress.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,

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Tags: Associations, Business, Coach, Consulting, Employment, Human resource management, Human resources, Knowledge

Recommending Jeremiah Owyang Social Media Trends for 2010

Jan 27

Posted by fredzimny

Social Media Trends for 2010

View more presentations from Jeremiah Owyang.

Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life (slideshare.net)
Did You Make Any Social Media Resolutions for 2010? (mpdailyfix.com)
Centralized Control of Social vs. Spreading Social Throughout the Organization (socialmediatoday.com)
The Post I Keep Wanting to Write (but haven’t…yet) (brandimpact.wordpress.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Recovery and the way out of the crisis, recession and depression, Vision, visionaries, vision things, trends

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Tags: Altimeter Group, Business, Cyberspace, jeremiahowyang, Marketing, Social media, Technology, Twitter

Tender for participation in the FOTOSOMMER Stuttgart 2010 Award Show.

Jan 27

Posted by fredzimny

: Image via Wikipedia

For the 5th time already there is a call for tenders for the FOTOSOMMER Stuttgart Award Show (formerly ‘Main Exhibition’). From all entries the participants will be selected by an international jury, which will as well nominate the winners of the SÜDWESTBANK-FOTOSOMMER Award. These will receive a total of 5.000,- Euro prize money (2.500,- / 1.500,- / 1.000.- Euro).

****** Extended entry dead line: February 23th 2010 ******

The Award Show of the FOTOSOMMER Stuttgart 2010 is going to show a wide range of artistic to documentary positions and will give an overview of contemporary photography. The Award Show will be presented in the Württembergische Kunstverein in the center of Stuttgart.

Opening and award ceremony: July 17th 2010, 8 pm
Duration of exhibition: July 18th – August 20th 2010
Location: Württembergischer Kunstverein Stuttgart, Schlossplatz 2, 70173 Stuttgart

Jury:
Iris Dressler – Director Württembergischer Kunstverein
Eva Fischer – photo editor SZ-Magazine
Prof. Cindy Gates – University of Applied Sciences and Arts Dortmund
Petra von Olschowski – Director Kunststiftung Baden-Württemberg
Volker Schrank – photographer
Urs Stahel – director/curator Fotomuseum Winterthur
Jörg-Dieter Walz – 14-1 gallery

Further information and tender documents: www.fotosommer-stuttgart.de

Looking at the remarkable artefacts of Alexey Amelyushkin (fredzimny.wordpress.com)
Looking at the artefacts of Michael G. Magin (fredzimny.wordpress.com)

Posted in Because i like to share again and again

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Tags: Arts, Baden-Württemberg, Germany, Lodging, Photography, States, Stuttgart, Travel and Tourism

Reading:Apple Tablet Insights From 4 members of the Harvard Business School Faculty

Jan 27

Posted by fredzimny

: Image via CrunchBase

Found at http://blogs.hbr.org/cs/2010/01/apple_tablet_perspectives_from.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29

Excitement mounts as Apple CEO Steve Jobs prepares to unveil the company’s newest product – its version of the tablet. Four Harvard Business School professors offer their thoughts on this long-awaited and buzz-filled debut.

To be continued at http://blogs.hbr.org/cs/2010/01/apple_tablet_perspectives_from.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29