Recommended book (review) Social Networking for Business : a collaboration engineering guide in the 2.0 era @Bertrand Duperrin’s Notepad

If you read this blog it may be because the new approaches to collaboration and among them social networks interest you. You surely get their potential. You surely understand that deploying a tool, put passion and energy in your projet and pray is not the best way to make things work and achieve tangible results too.

A first sight, social networks are very easy : people, interactions, relationships, a hudge potential of value and, at the end, incredible and unexpected results. Unfortunately, for many reasons I won’t list here, what happens on the web does not happen within organizations in the same way.

Read more at http://www.duperrin.com/english/2010/02/18/social-networking-for-business-a-collaboration-engineering-guide-in-the-2-0-era/