Oracle’s Anthony Lye on its Social CRM strategy
Oracle‘s Senior Vice President for CRM, Anthony Lye, outlines how, by bringing Web 2.0 tools into the enterprise, Oracle’s Social CRM strategy will enable businesses to meet the changing expectations of 21st Century customers and employees.
He explains the business drivers behind the development of Social CRM and how it will support the creation of engaged customer communities and foster improved collaboration and knowledge sharing.
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Posted on 2010/02/21, in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology, and tagged 21st century, Business, Customer relationship management, Oracle, Oracle Corporation, social crm, Vice president, Web 2.0. Bookmark the permalink. Comments Off.
