In January of 2009, I started telling people that content strategy would be the next big focus for organizations worldwide. I even went so far as to say, “Content strategy will soon be getting more attention than social media.”
Lots of folks smiled encouragingly, patted my shoulder, and told me to get back to my content inventory. Some people just laughed at me. And that’s when I hit them over the head with my content inventory. Bam!
Well. Guess what.
Numbers don’t lie.
Here’s a look at Google search returns for “social media” over the past few years:
2005: 9,150,000
2006: 41,600,000
2007: 165,000,000
2008: 359,000,000
2009: 1,230,000,000
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