Senior marketers are putting their money where our conversation has been — on integrating social with their activities.

The Marketing Executives Networking Group (MENG) 3rd Annual Marketing Trends Study* and The CMO Survey undertaken by the Duke University Fuqua School of Business and the American Marketing Association results converged on the same trend: social media becoming a viable tool in a business marketing mix.

Both reports also highlight the increased importance of social media to B2B companies (see eMarketerstudy summary). Note the increase in spending for the B2B services category and projected allocation in the next 12 months from August 2009 to February 2010.

In B2B often your service is the equivalence of product in B2C — the lifeblood of the business.

To be continued at http://www.conversationagent.com/2010/03/two-new-surveys-validate-companies-adoption-of-social-media.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+ConversationAgent+(Conversation+Agent)