Must read: The Social CRM Zeitgeist @CustomerThink

Found at The Social CRM Zeitgeist | CustomerThink.

woke up this Saturday morning, yet again, to an important announcement that was made the evening of the US’ Friday. And I find the world changed yet again.

I am of course talking about the humongous report on what consists of Social CRM at the moment that the Altimeter group has come out with – “Social CRM: The New Rules of Relationship Management“.

Put together by Ray Wang & Jeremiah Owyang after talking to a huge cross section of the influencers & vendors in Social CRM and a hundred pioneers, the report captures the zeitgeist of the Social CRM landscape and provides the 18 use cases that they recognized! The talking alone would have drained me, but these guys talked & even made sense out of it all! And to top it all, they make it very easy to understand.

To be continued at http://www.customerthink.com/blog/the_social_crm_zeitgeist?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+customerthink+(CustomerThink+-+All+Content)

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