Reading What is Customer-Centric? @ CustomerThink

Found at What is Customer-Centric? | CustomerThink.

Lately I’ve been hearing the term Customer-Centric a lot. It was a big deal about 15 years ago when business finally recognized the importance of the buyer (I was going to title one of my books “I’d close more sales if it weren’t for the buyer” but decided not to when I realized folks really believed this!). But it’s having a resurgence. Why?

Here are my guesses as to why the ‘new’ focus: because there is nowhere to hide anymore (errors get tweeted and blogged and commented); because buyers have all of the data that made sellers necessary and sellers are looking for a new way to promote themselves; because buyers have so many choices and now sellers will have a way to differentiate; because the allure of a great personality and relationship with one vendor is matched by all vendors and the next step is to make nice. When we become customer-centric merely to sell product, we are being manipulative…. not to mention missing the larger point.

To be continued at http://www.customerthink.com/blog/what_is_customer_centric?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+customerthink+(CustomerThink+-+All+Content)

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