Recommended read: Five consequences of the social media (r)evolution – Social Email Marketing
Posted by Fred Zimny
For marketers, this evolution constitutes an enormous opportunity, but also a major challenge. The attention of modern individuals is fragmented, and in this hectic communication reality they want to decide for themselves how and when and with whom they speak, both in private and with regard to business communication.
Moreover, people can also disseminate information themselves via social channels, which can very quickly send messages all around the world.
The social media (r)evolution has five major consequences for marketers. Note that this does not mean that all of them are only caused by the social media and networking evolutions.
Many of them were happening already. The social Web is a natural evolution (read the paragraph “the rules of linking are changing” in this post) whereby people are connected to people online in a one-to-one, one-to-many and many-to-many way, more than ever before, but it certainly has strengthened, and sometimes simply caused, each of the five evolutions that you find below the graphic.
1. The i
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About Fred ZimnyHave been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies. I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management. Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities. Expertise: Service marketing Leadership Service management Marketing performance and productivity Change management.
Posted on 2010/05/08, in Social CRM and social business and tagged Business, Erik Qualman, Internet Marketing, Marketing, Marketing and Advertising, Marketing Services, Social CRM and social business, Social media, Social network. Bookmark the permalink. Comments Off.
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