Recommended read: The Game Is Afoot For Enterprise 2.0 – Or Is It Enterprise 3.0? – Venture Capital Dispatch – WSJ

Found at http://blogs.wsj.com/venturecapital/2010/05/20/the-game-is-afoot-for-enterprise-20-or-is-it-enterprise-30

By Russell Garland

Web technology keeps flowing into the enterprise, but it’s hard to tell how fast.

Take for example Massachusetts Institute of Technology research scientist Andrew McAfee, who was moderating the “Enterprise 3.0” panel Wednesday at the MIT Sloan CIO Symposium. Last November, McAfee published a book called “Enterprise 2.0.”

“It’s evidently very soon to be obsolete,” he said brandishing a copy.

But as he signed books during the evening cocktail reception, McAfee said most big companies still have not effectively implemented Enterprise 2.0, a phrase he coined to signify the revolution underway as Web 2.0 social media migrates into the enterprise. “I do think some kind of tipping point is happening,” he said. “We’re not on the fringes of it anymore.”

What is clear, however, is that with the recession in the rearview mirror, chief information officers are again looking hard at where they should be driving their companies.

“You can’t save your way to success,” Iron Mountain President and Chief Executive Bob Brennan told the audience. “Most of the CIOs have taken out costs…Driving the top line is the only sustainable path to long-term profitability.”

To be continued at http://blogs.wsj.com/venturecapital/2010/05/20/the-game-is-afoot-for-enterprise-20-or-is-it-enterprise-30

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