Design thinkers read this: @Blogging Innovation” Idea Of D.School Meets B.School is Not New

Blogging Innovation » Idea Of D.School Meets B.School is Not New.

Three People Advocated It Very Early On

by Idris Mootee

I was speaking a keynote yesterday at an Innovation Camp. It was great place to share our stories and our journey to make innovation a ‘business’ discipline. I showed the audience the path to innovation is never a logical one. The fuzziness goes beyond the front end and extends into the late stage and innovation involves more than just design, it requires selling, positioning and marketing.

Innovation is more than just product design and even more than business strategy. If you think about it today, we are in such as mess… healthcare, financial, technology, media, geopolitics, sustainability etc…. and think if innovation is about figuring out what those problems mean to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating.

I can never stress enough the importance of combing D-School and B-School thinking (our TM slogan) and believe that they are crucial to innovation management

To be continued at http://www.business-strategy-innovation.com/wordpress/2010/06/idea-of-d-school-meets-b-school-is-not-new/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+business-strategy-innovation+(Blogging+Innovation)

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