Reading @CRM News: Taking the Technology Out of the Changing Customer Equation
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Found at CRM News: Customer Service: Taking the Technology Out of the Changing Customer Equation.
New technologies allow you to have new kinds of conversations with customers, but good customer experiences existed before these technologies, and tech alone can’t make a company‘s employees care. In fact, “most employees don’t care a damn about customer experience,” according to Gartner‘s Ed Thompson. There are solutions for this, but better technology is only a facilitator for change.
To be continued at http://www.crmbuyer.com/rsstory/70330.html
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Posted on 2010/07/01, in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Vision, visionaries, vision things, trends and tagged Business, Company, Customer experience, Customer Management, Customer relationship management, Customer service, Gartner, Technology. Bookmark the permalink. 3 Comments.
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