Recommended: Seth Godin’s Betting on smarter (or betting on dumber)

Jul 6

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My first assocation was to distribute this post in the regula, referencing way with ping.fm. But, not being able to mention the fact that this also applies to organizations, leadership, management, peers, spouses and friends, a smarter move was to make it a post on this blog!

Great post to reflect and act on: betting on making u smarter!

Found at http://sethgodin.typepad.com/seths_blog/2010/07/betting-on-smarter-or-betting-on-dumber.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

Marketers fall into one of two categories:

A few benefit when they make their customers smarter. The more the people they sell to know, the more informed, inquisitive, free-thinking and alert they are, the better they do.

And most benefit when they work to make their customers dumber. The less they know about options, the easier they are to manipulate, the more helpless they are, the better they do.

Tim O’Reilly doesn’t sell books. He sells smarts. The smarter the world gets, the better he does.

To be continued at http://sethgodin.typepad.com/seths_blog/2010/07/betting-on-smarter-or-betting-on-dumber.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

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Posted on 2010/07/06, in Vision, visionaries, vision things, trends and tagged , , , , , , , , , . Bookmark the permalink. 1 Comment.