Monthly Archives: August 2010

Recommended read:Don’t Create a Social Frankenstein

I am aware of the fact that this post has some namedropping. But as I am not associated with Jive in any way, I decided to refer to this sound approach.

Found at Don’t Create a Social Frankenstein.

Chances are you’ve experimented with all sorts of social technologies. You’ve got wikis, blogs and team collaboration sites. You may even have a public customer community. And now every legacy tool vendor under the sun is adding social bling to their software.

It might be tempting to try to stitch all of these things together to create a Social Business platform.

Don’t.

You’ll end up with a monster. A Social Frankenstein.

You’ll end up with something that has all the right parts, but lacks soul. That spells certain death to your Social Business strategy.

Done right, Social Business will become the soul of your company. It will change the way you engage your employees, customers and partners.

At Jive, we’ve found that customers are most successful when they implement a cohesive Social Business strategy based on a couple key principles:

http://www.cmswire.com/cms/enterprise-20/dont-create-a-social-frankenstein-008474.php

Photocredit: xgray

Enterprise Social Apps (heroku.com)
Enterprise 2.0: All Social Software is Not Created Equal (cmswire.com)
Jive Software Wants to Be Facebook for the Enterprise (gigaom.com)
What’s with all this Chatter business? (giatalks.com)
Social computing’s evolution in the enterprise (sfgate.com)
Readying For An IPO, Jive Software Raises $30 Million From Kleiner Perkins And Sequoia (techcrunch.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Operations, Knowledge management, Performance management, Vision, visionaries, vision things, trends

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Tags: Business, Business-to-Business, Community, E-Commerce, Jive Software, Management, Philanthropy, Social Enterprise

Reading Accenture’s report: High performance in insurance with social media

Aug 31

Posted by fredzimny

Reading Accenture’s report: High performance in insurance with social media. http://ht.ly/18NVPd

Photocredit: by Sator Arepo

Accenture’s report: High performance in Insurance with social media. (freshnetworks.com)
You: Accenture report: social networks enabling the market of me (slideshare.net)
You: Accenture report Marketing onward and up (slideshare.net)
Accenture Finds Information Governance Framework Needed to Guide E-Health Investments and Strategy (eon.businesswire.com)

Posted in Because i like to share again and again

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Tags: Accenture, Business, Insurance, Internet Marketing, Marketing, Marketing and Advertising, New York Stock Exchange, Social media, Twitter

What Does a Social CRM Process Look Like?

By JACOB MORGAN | Published Aug 31, 2010

Social Customer Relationship Management (Social CRM or SCRM) can mean many things to many people and organizations. This post explores visually what a Social CRM process for organization can look like.

Social CRM has been quite the hot topic as of late. However, much of the discussion has been focused around ideas and what some would argue as “theory.” I’m not one to claim that I have all the answers or have a pile of case studies hanging around. However, I’m also the first to admit that I enjoy exploring what models and frameworks around Social CRM can look like, perhaps going a bit deeper into the topic by providing visuals.

Social CRM Process

One of the things we haven’t really been able to see is what a SCRM process or flow of information could look like. I’m not going to argue the definition of Social CRM but I’d like to get into more detail in terms of what I think the process actually needs to look like.

A little while ago Chess Media Group, in collaboration with Mitch Lieberman, developed the following image which I believe is a great starting point for visualizing Social CRM within an organization — a sort of Social CRM “map” if you will.

To be continued at http://www.worio.com/search/preview/?u=http://www.cmswire.com/cms/web-engagement/what-does-a-social-crm-process-look-like-008466.php&wref=rec&t=What+Does+a+Social+CRM+Process+Look+Like%3F&_e_x_

Photocredit: Dustin Diaz

What is Social CRM? An Introduction (jmorganmarketing.com)
Beyond Social CRM: The Open Innovation Revolution (innovationtools.com)
What’s Coming Up Next for Social CRM and Enterprise 2.0? (jmorganmarketing.com)
An Interview with Jacob Morgan: PR & Social CRM (deirdrebreakenridge.com)

Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Vision, visionaries, vision things, trends

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Tags: Business, Chess Media Group, Customer relationship management, Customer service, E-Commerce, Jacob Morgan, Marketing, mitch lieberman, Social media

Recommended: Understanding the Consumer of the Future

Aug 31

Posted by fredzimny

Did you survive a recession or are you in the midst of a transition (partly as a result of that recession). Only time will tell. But for the moment read the context, connect and act!.

Post found at athttp://www.inc.com/magazine/20100901/understanding-the-consumer-of-the-future.html

As chief insights officer for Young & Rubicam,John Gerzema presides over the world’s largest database of information about consumer attitudes. Recently, he has been traveling the country, interviewing marketers and consumers about changing consumer behaviors — insights that are collected in his new book (co-authored with Michael D’Antonio), Spend Shift: How the Post-Crisis

Values Revolution is Changing the Way We Buy, Sell, and Live. He recently spoke with Inc. editor-at-large Leigh Buchanan.

To be continued at http://www.inc.com/magazine/20100901/understanding-the-consumer-of-the-future.html