A checklist: Engagement Guidelines for The Social Organization | CustomerThink

Found at A checklist: Engagement Guidelines for The Social Organization | CustomerThink.

We have explored the attributes of The Social Organization earlier in this series and I now wanted to take a moment to give guidance for any Social Organization on how they are expected to behave, their rules of the social networking road.

• All accounts on all channels must identify their relationship to the Social Organization.  In other words, be honest, no guerilla marketing where you praise the company you work for without admitting you work for that company.
• Accepted Use Guidelines must be clearly posted on all channels.
• An ongoing training program must exist for all employees who engage with The Social Customer.  New channels and evolving norms require The Social Organization to regularly train their employees.

To be continued at http://www.customerthink.com/blog/a_checklist_engagement_guidelines_for_the_social_organization?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+customerthink+(CustomerThink+-+All+Content)

Photo credit 5th floor via Pedal Consumption

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