Wikinomics – You don’t have to engage in conversations to succeed (on Twitter)

Wikinomics
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Wikinomics – You don’t have to engage in conversations to succeed on Twitter.

It seems that every day a new article (or blog post) comes out about how brands are using Twitter wrong. This article from a few weeks ago delivers this message in a typical way – saying that Twitter consists “primarily of two-way conversations – marketers can be doing so much more to participate fully in this two way medium” (and the Twitter whitepaper it links to is fairly interesting). Marketers are being told to engage and converse – and to do so quite frequently.

To be continued at http://www.wikinomics.com/blog/index.php/2010/08/27/you-dont-have-to-engage-in-conversations-to-succeed-on-twitter/

Photocredit: http://babesonbikes.tumblr.com/

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About Fred Zimny

Have been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies. I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management. Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities. Expertise: Service marketing Leadership Service management Marketing performance and productivity Change management.

Posted on 2010/08/28, in Social CRM and social business and tagged , , , , , , , , , . Bookmark the permalink. Comments Off.

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