The 10 New Rules of Customer Service

Was intrigued by the first paragraph and got irritated reading the second paragraph (referring to a product oriented marketing). But reading through the text I liked the outline of 10 (and not the 10) rules of Customer Service.

Found at The 10 New Rules of Customer Service – destinationCRM.com.

As I introduce and outline in my book Flip the Funnel, I believe customer service will become not “a” strategic differentiator, but “the” strategic differentiator — the one that ultimately presents sustainable competitive advantages to companies operating in an otherwise commoditized world.

Think about it for a moment: The “four Ps” of traditional marketing — Product, Price, Place, and Promotion — are today, for the most part, completely commoditized. With rare exceptions — such as the iPhone, Priceline.com, the Kindle‘s WhisperNet and WhisperSync technologies, or Queensland Tourism’s “The Greatest Job in the World” — success achieved by standing out from the crowd is, more than ever, an exception rather than a norm.

To be continued at http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=69388

Photocredit: CitroenAZU

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