Monthly Archives: November 2010

Recommended: Giving Thanks

Recommended: #CRM #C Giving Thanks On Thanksgiving – Happy Thanksgiving to all of you who are celebrating the holida… http://ow.ly/1a9COZ

Photocredit: http://cyclop.tumblr.com/

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Service in the Industry is not a Product Feature but a Business Model

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The new sharing economy

Photocredit: audreyhepburncomplex

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Service: The Overlooked Customer Engagement Opportunity – Forbes.com

Found at Service: The Overlooked Customer Engagement Opportunity – Forbes.com.

Consumers don’t believe companies have increased their customer focus.

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“Choose me!” It’s the goal of marketing messages in practically any medium. But as companies go to greater lengths than ever before to capture their customers’ attention and win their loyalty–dialoguing through social media, creating provocative advertising, finding new places where their brands can be seen–they may be missing one simple reality

To be continued at http://www.forbes.com/2010/11/08/amex-jim-bush-american-express-cmo-network-customer-focus.html

Photocredit: http://www.copenhagencyclechic.com/

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SOCAP Hot topics for 2010

Found at How Are Customer Care Professionals Using Social Media?.

Every year SOCAP (The Society of Consumer Affairs Professionals in Business) conducts an annual benchmarking study. The latest study as put together by COPC Inc. profiled some of the world’s largest and most recognizable brands such as Unilever, Coca-Cola, Clorox, ConAgra Foods, General Mills and many others.

I had the opportunity to attend the conference and speak with many of the organizations that are SOCAP members. This year 44 companies participated in the study. Here are some of the key points from the report as they pertain specifically to social customer engagement.


The top three topics identified for 2010 were FCR (first call resolution), social mediaand customer satisfaction performance. Keep in mind that many of the people who participated in this report are from the customer care side at their organization. I’m willing to bet that many of the organizations that took part in this survey are already quite involved in social media yet those efforts are typically being led by the marketing and PR departments.
The Hot Topics for 2010

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The customer care professionals clearly see value in

To be continued at How Are Customer Care Professionals Using Social Media?

Photocredit: Velovotee

cape up (by Velovotee)

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Is Customer Service the New Marketing? | Fast Company

Yesterday I attended the VCN Annual Conference in the Netherlands. The chair of the Dutch Customer Service Federation announced 3 action points because of the T-Mobile customer service riot. These are reducing waiting lines, improved collaboration and improving complaint management.  Not a very effective approach in 2011, in my humble opinion.  May be time to acknowledge and start acting according to insights like these.

Found at Is Customer Service the New Marketing? | Fast Company.

How Thor Muller and the gang at Get Satisfaction have helped thousands of companies and millions of consumers transform the fundamental notions of customer service.


Thor MullerJust three years ago, you needed to be a prominent blogger like Jeff Jarvis or Bob Garfield to make an online noise loud enough to inspire a company response to a particular product or service issue. It was about that time that Thor Muller, Co-founder and CTO of Get Satisfaction, developed an online tool that would “allow anybody that same power,” to in essence, “get satisfaction by pulling the company in.

To be continued at http://www.fastcompany.com/1704630/is-customer-service-the-new-marketing

Photocredit: http://lululetty.blogspot.com/

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Best Business Books 2010: Management

Not just reading. Acting and creation are the imperatives on the personal, professional, department  and enterprise level

Found at Best Business Books 2010: Management.

Julian Birkinshaw
Reinventing Management: Smarter Choices for Getting Work Done(Jossey-Bass, 2010)

Jon R. Katzenbach and Zia Khan
Leading Outside the Lines: How to Mobilize the (In)Formal Organization, Energize Your Team, and Get Better Results
(Jossey-Bass, 2010)

Richard T. Pascale, Jerry Sternin, and Monique Sternin
The Power of Positive Deviance: How Unlikely Innovators Solve the World’s Toughest Problems
(Harvard Business Press, 2010)

Srikant M. Datar, David A. Garvin, and Patrick G. Cullen
Rethinking the MBA: Business Education at a Crossroads
(Harvard Business Press, 2010)

Found at http://www.copenhagencyclechic.com/

Pink & Stiletto's

To be continued at http://www.strategy-business.com/article/10409g?rssid=all_updates&gko=26946&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+StrategyBusiness-AllUpdates+(strategy%2Bbusiness+-+All+Updates)

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