Monthly Archives: November 2010
Getting the Job Done
Found at IdeaConnection: Interviews with Innovation Authors: Service Innovation – Getting the Job Done.
True service innovation demands that a company expand its horizon beyond existing services and service capabilities and give its attention to the jobs that customers are trying to get done and the outcomes that they use to measure success in completing those jobs.” Service Innovation, pg 1
VB: What led you to conclude that the “jobs-to-be-done” innovation theory is the correct approach to innovating services?
Photocredit http://cyclop.tumblr.com/
To be continued at http://www.ideaconnection.com/articles/00227-Service-Innovation-Getting-the-Job-Done.html
Related articles
- Innovation needs to be professionally managed as a process: Terwiesch (innovationtools.com)
- The Innovation Matrix (business-strategy-innovation.com)
- Scott Berkun Covers the Many Myths of Innovation (fastforwardblog.com)
- What I learned in 2010: Thinking about innovation (fredzimny.wordpress.com)
10 Marketing Trends for 2011
Found at http://fifthgearanalytics.com/2010/11/10-marketing-trends-for-2011/
I recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly.
Given that disclaimer, here’s what I see as the big issues facing marketers next year:
- Customer engagement is
To be continued http://fifthgearanalytics.com/2010/11/10-marketing-trends-for-2011/
Photocredit http://the-bicyclette.tumblr.com/
To be continued at http://fifthgearanalytics.com/2010/11/10-marketing-trends-for-2011/
Related articles
- MyNewsdesk presents Marketing, Communications, and PR Trends 2011 (fredzimny.wordpress.com)
- 5 Big-Picture Web Trends That Will Affect Your Business in 2011 (fredzimny.wordpress.com)
- 11 Branding And Marketing Trends For 2011 (fredzimny.wordpress.com)
- 6 Direct Marketing Trends Likely To Go Mainstream in 2011 (fredzimny.wordpress.com)
- 5 Design Trends That Small Businesses Can Use in 2011 (fredzimny.wordpress.com)
What I learned in 2010: Thinking about innovation
Photocredit: Captain Crank
Related articles
- ‘Innovation as a Service’ and other new thinking (fredzimny.wordpress.com)
- Design Thinking: 11 Ways to Open Your Innovation Lens (innovationtools.com)
- Arne van Oosterom’s keynote at the Creative Company Conference (fredzimny.wordpress.com)
- Primer deck: Design thinking (fredzimny.wordpress.com)
- 10 Signs That a Company Struggles with Innovation (business-strategy-innovation.com)
- 10 Tensions in Innovation (innovationtools.com)
- What can Michelangelo teach us about innovation? (fredzimny.wordpress.com)
Recommended: Links for this week
Recommended: Links for this week (weekly) – Internal comms at IBM shift from creation to curation <span class=&#… http://ow.ly/1a5Ck9
Photocredit: http://www.416cyclestyle.com/
Related articles
- Bertrand Duperrin: Links for this week (weekly) (duperrin.com)
- Bertrand Duperrin: Links for this week (weekly) (duperrin.com)
- Bertrand Duperrin: Links for this week (weekly) (duperrin.com)
- Weekly Case Study: IBM Credits Virtualization With Helping Client Contain Server Sprawl (readwriteweb.com)
Recommended: Please participate in Temkin Group’s year-end survey
Recommended: #CRM #C btemkin – Please participate in Temkin Group’s year-end survey covering customer experience res… http://ow.ly/1a5Cka
Photocredit: http://www.cinelli.it/
Related articles
- CRM system end-user givebacks? (fredzimny.wordpress.com)
Wicked Problems and the Well-Being of Metropolis: A New Model of Competitiviness
Photocredit: allthingsfrench
Your Ambassador Ecosystem
Found at Logic+Emotion: Humanizing Business & Brands: Your Ambassador Ecosystem.
Read more at http://darmano.typepad.com/logic_emotion/2010/11/humanizing.html\
Photocredit: piriskoskis.
Related articles
- Emotion Is A Response, Not A Stimulus (adcontrarian.blogspot.com)
- John Tropea: The competency of intuition and logic (johntropea.tumblr.com)
- From Agog to Zippy: Inside an Emotional Space Workshop (fredzimny.wordpress.com)
- Multiple brand ambassadors for one product! A sign of the times? (trak.in)
