Speed Summary| HBR on Social Media & New Rules of Branding
Found at Speed Summary | HBR on Social Media & New Rules of Branding | Social Commerce Today.
This month’s Harvard Business Review
has a spotlight on social media and branding, with astand out article by McKinsey, based on a global study of 20,000 consumers. In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – and proposes an evidence-based alternative.
To be continued at http://socialcommercetoday.com/speed-summary-hbr-on-social-media-new-rules-of-branding/
Photocredit: lanetvelo
Related articles
- The Top 10 HBR Blog Posts of 2010 (blogs.hbr.org)
- “12 Things Good Bosses Believe” is the #1 Most Popular Post at HBR in 2010 (bobsutton.typepad.com)
- Altimeter Report: Social Commerce, How Brands Are Generating Revenue by @lcecere (web-strategist.com)
- Scott Meis: Five Social Media Trends To Watch in 2011 (socialmediaexplorer.com)
Posted on 2010/12/29, in Social CRM and social business and tagged Business, Evidence-based medicine, Facebook, Harvard Business Review, IPad, Marketing and Advertising, Social commerce, Social CRM and social business, Social media, Vision, visionaries, vision things, trends. Bookmark the permalink. 3 Comments.
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