Prospecting in the 21st century

Feb 24

Posted by Fred Zimny

Found at http://userpathways.com/2011/02/prospecting-in-the-21st-century/.

I have been sitting on this post (and maybe this fence) for some time and a recent article finally gave me the impetus to write this.

Image courtesy of theonlyone

Firstly, I would like to highlight some opinions of UX (and UCD) themes in evidence in the last 6 months:

The purists – those who believe UX should be kept out of the advertising agency world (Merholz and Bowles).
The integrators – those who feel that UX must play a part in communication of a product or brand and be an integral element of an ad agency (Abby the IA and Karen McGrane)
The skeptics – those who don’t believe in UX being a discipline at all (Ryan Carson).
The naysayers – those who believe UCD (and indirectly UX) is a waste of time and even misleading in terms of creating a truly innovative solution (Ski
Read more at http://userpathways.com/2011/02/prospecting-in-the-21st-century/.

On UX Leadership (tc.eserver.org)
21st-Century Business: Metrics That Matter (serve4impact.com)

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About Fred Zimny

Have been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies. I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management. Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities. Expertise: Service marketing Leadership Service management Marketing performance and productivity Change management.

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Posted on 2011/02/24, in Uncategorized and tagged Advertising, Advertising agency, Advertising and Marketing, HP-UX, Operating Systems, Unix, user experience, ux, Vision, visionaries, vision things, trends. Bookmark the permalink. 1 Comment.

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Prospecting in the 21st century

I have been sitting on this post (and maybe this fence) for some time and a recent article finally gave me the impetus to write this.

Image courtesy of theonlyone

About Fred Zimny

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Prospecting in the 21st century

I have been sitting on this post (and maybe this fence) for some time and a recent article finally gave me the impetus to write this.

Image courtesy of theonlyone

Photocredit: saitamazihen

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About Fred Zimny

Trackbacks(1)

How this blog supports professionals in service design and service management

How to join more than 7.500 professionals in the field of service design and service management

How to get in touch with the editor

Fred Zimny

Personal Links

Verified Services

View Full Profile →

How to subscribe for a daily wrap-up (ideal for tablet and phone)

How to subscribe with web-based news readers. Click for your choice

How to subscribe via RSS to get updates about service design and service management

Available for online help

Goodreads

Designing design thinking driven operations

Follow “fred zimny's serve4impact”