Monthly Archives: March 2011

Gaby Odekerken deck Are you being served

A Bike and it’s Books by ~Vambi on deviantART

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Recommended: Customer Experience Industry Leaders

Berlin Cycle Chic 053

Photocredit: http://www.copenhagencyclechic.com/

Recommended: #CRM #C Customer Experience Industry Leaders – In my previous post, I introduced the 2011 Temkin Experi… http://ow.ly/1bZ1Cf

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Forrester Research: “Every marketer (will be) a digital marketer” Q&A w/ L’Oreal’s top marketing exec

True for retail and services. And it also becomes imperative for operations to understand and act accordingly.

Found at Q&A with Marc Menesguen, Managing Director Strategic Marketing at L’Oréal | Forrester Blogs.

Yesterday, I had some time to catch-up with Marc Menesguen, the Managing Director Strategic Marketing at L’Oréal.   While Marc has been with L’Oréal for years, he’s justMarc Menesguenrecently taken on this new – for him and for the company – role at L’Oréal.   He was finishing work on one very beautiful presentation for theForrester Marketing Forum in San Francisco next week.   Marc’s keynote “L’Oréal:  Where Digital Unleashes the Power of Beauty” tells the story of brands - like Lancome, Maybelline, Vichy and L’Oréal Paris – which can finally interact with consumers

Read the whole story at Q&A with Marc Menesguen, Managing Director Strategic Marketing at L’Oréal | Forrester Blogs.

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Recommended: The 2011 Temkin Experience Ratings: free download

Recommended: #CRM #C The 2011 Temkin Experience Ratings – The report can be downloaded for free We just published a … http://ow.ly/1bXzjd

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Next Principles » SCRM – history repeating itself ?

(via CremeCycles.com)

So true, so sad. It is at least 80% people and process.

Found at Next Principles » SCRM – history repeating itself ?. via G Hill

As we engage with new prospects on a daily basis, it is increasingly obvious that we are facing a situation very similar to the world of “traditional” CRM in the 90s.

A number of these businesses, large and medium, started their journey with CRM as a philosophy and as yet another TLA (Three Letter Acronym) part of their technology landscape in the 90s

Read the whole story at  Next Principles » SCRM – history repeating itself ?

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Recommended: Links for this week (weekly

Recommended: Links for this week (weekly) – Enterprise Collaboration: Focus On Improving Practices “The techno… http://ow.ly/1bWDVX

Recommended: #CRM #C btemkin – We want y

Recommended: #CRM #C btemkin – We want your input! Please take our short survey about your company and get a free co… http://ow.ly/1bWDVY

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