Monthly Archives: March 2011

What Social Business is Really All About

Found at What Social Business is Really All About.

Really, this has anything and everything to do with social business, enterprise 2.0, social media, social CRM, and every other term or category that is related.  The question that oftentimes comes up is what is all of this “social” stuff really about?  Reports are put out pretty much daily, as are new frameworks, strategies, approaches, and theories.  We cover everything from change management to adoption to culture to technology and everything in between

To be continued at What Social Business is Really All About.

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Work, play or misery?

Belladonna Cycles (by Belladonna Cycles)

Found at Work, play or misery?.

In the current economy, it seems obvious that having a job – any job – is better than having no job at all. But is that really true?

Last week, the journal Occupational Environmental Medicine published a study by Dr Peter Butterworth, a senior research fellow at the Centre for Mental Health Research at the Australian National University. He found that as far as mental health is concerned, some jobs are so demoralizing that they’re worse than

To be continued at Work, play or misery?.

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Design for Emotion – Design Thinking Network

I can not exactly assess the context. But i would prefer need instead of concern and service instead of product. It still is a great graph that stresses the relevance of emotion in any business, professional and personal environment.

Found at Design for Emotion – Design Thinking Network.

otions are personal, short and involve a relationship. The product appraisal model (Desmet) explains that there is no one-to-one relationships between design and the emotional impact!

Therefore we refer to it as Design “for” Emotion.

Read all at Design for Emotion – Design Thinking Network

Photocredit:  pizzaofdeath

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How Social Media Transformed Customer Service [Data] | Business 2 Community

Found at How Social Media Transformed Customer Service [Data] | Business 2 Community.

Social media has transformed customer servicefrom a faceless voice at the end of your 800 number to the people who make your firm real by engaging with consumers, in real time, where they are, namely social media, showing them you care. (Here are 100 ways to show your customers you care!)Frank Eliason, who’s now at Citibank, was Comcast Caresposter child for social media delivered customer service.

There remains a disconnect between how companies and consumers view customer service delivered via social media platforms. To put this in context, SEOmoz’s November 2010 SEO Industry Survey found that less than 3% of organizations use social media for customer service.

eMarketer Study

Read more at  How Social Media Transformed Customer Service [Data] | Business 2 Community.

Photocredit: diemkay

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Recommended: Picture of the week #35

Strellson_3

Recommended: Picture of the week #35 : People build too many walls and not enough bridges http://ow.ly/1bRKZB

Source: http://www.paysbascyclechic.com/

Goals: from hierarchical to social | Constellation Research

Lot of the management practice- even in service and professional environments – is still rooted in some kind of factory approach. Neglecting the relevance of teams and network.

Found at Goals: from hierarchical to social | Constellation Research.

There’s something missing in the current goal model

We have been hearing about social recruiting and social learning for a couple years now.  We have also been witness to a performance review backlash, in favor of continuous feedback including public peer feedback.

To be continued at Goals: from hierarchical to social | Constellation Research.

Photocredit: http://cyclechic.blog.hu/

 

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The Perception Gap in Social Mitch Lieberman

Musette bag bike illustration

Leads and customer prefer functional and emotional value. Companies often believe that this implies a relationship. But for many leads and customers it is a mere encounter.

Found at The Perception Gap in Social « Mitch Lieberman – A title would limit my thoughts.

Customers do not want a relationship with your business, they want the benefits a relationship can offer to them. I have been stating this for a couple years, as many people I know have also stated and written about. You may or may not agree with this, as it has seemed like a bit of a political debate, without some really solid data to back-up either perspective. IBM recently published the result of 2010 study, which revealed some interesting data points. I will be cautious, as data can be interpreted differently from person to person, but this study is grounded in primary research, published by the IBM Institute for Business Value and my analysis of the report suggests that it is worth considering.

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