Monthly Archives: July 2011

Recommending Connecting Digital Strategy with Social Business and Next-Gen Mobility

momentum cover capture

Found at Connecting Digital Strategy with Social Business and Next-Gen Mobility.

 

How do the overarching digital strategies of today’s 21st century enterprise relate tosocial business and smart mobility? It’s a question I’ve been asked more and more frequently as these two major new trends become primary areas of focus in organizations around the world.

The reality is today that large organizations continue to struggle with how they are organizing around digital strategy in general. In this context I’m referring primarily to Web strategy — including the various aspects of a business it touches — since that’s almost entirely where digital is headed as a whole. One of the aspects that stands out the most when I’ve worked with companies recently is that most traditional businesses often have a dramatically lower level of maturity around digital delivery of their capabilities than native Web firms. This despite it being almost twenty years since the Web arrived. It’s clear there is significant impedance between the way digital business works and the way many companies still operate.

Updating Digital Strategy For Social Business and Mobile

The long-term ramifications of the Web continue to be felt by most organizations, particularly since the evolution of the Internet has not only picked up pace, it’s now profoundly situated in the way society and culture works today. Businesses do increasingly feel the need to catch up and reconcile themselves with these broad changes. Conscious attempts at this include formulating a comprehensive view of what digital strategy means today and this is what we’ll explore in some detail here.

Intersection of Digital Strategy and Social Business and Mobility

Though recent global trends such as social media and next-generation mobile have

Read all at Connecting Digital Strategy with Social Business and Next-Gen Mobility.

 

Enhanced by Zemanta

In case u missed Zephyr Blog » Design thinking

Found at Zephyr Blog » Design thinking.

 

A recent post on the Fast Company Design site has got us worried.

www.fastcodesign.com/can-innovation-really-be-reduced-to-a-process

Have we missed the debate on the application of Design Thinking to business or was it a US concept that didn’t travel over here until one of its biggest proponents decided to move on to another proposition? (Creative Intelligence, in case you’re wondering: www.fastcodesign.com/design-thinking-is-a-failed-experiment-so-whats-next)

Read all at Zephyr Blog » Design thinking.

 

 

Enhanced by Zemanta

Design Thinking Method Cards (Beta 1.0)

ecovelo: (via EcoVelo » Blog Archive » Thursday Morning Commute: Just About Perfect)

Enhanced by Zemanta

The Best Strategy For Big Innovation: Knowing Your Limits | Co. Design

lamebot:</p>
<p>Me, my hipster shoes and my non hipster bike are enjoying a break in the grass.  (Taken with instagram)<br />
” />Found at <a href=The Best Strategy For Big Innovation: Knowing Your Limits | Co. Design.

It may not be a silver bullet, but design thinking can yield results if companies manage their expectations and commit themselves to implementing good ideas.

Before we announce the death of Design Thinking, we ought to at least agree on what it meant — or rather, what it means, since, although maligned, the practice is alive and well and continues to help churn out innovative solutions to intractable problems for the few organizations that get it right.

Read all atThe Best Strategy For Big Innovation: Knowing Your Limits | Co. Design.


Photocredit:lamebot

Enhanced by Zemanta

Recommended: Community management is like

Recommended: Community management is like cholesterol – Summary :we’re still fare from being done with discuss… http://ow.ly/1dYmHE

 

Enhanced by Zemanta

Are your customers becoming digital junkies? – McKinsey Quarterly – Marketing & Sales – Digital Marketing

Found at Are your customers becoming digital junkies? – McKinsey Quarterly – Marketing & Sales – Digital Marketing.

 

New McKinsey research highlights a dramatic increase in the intensity with which people use digital devices and platforms. Nearly 50 percent of US online consumers are now advanced users of smartphones, social networks, and other emerging tools—up from 32 percent in 2008.

We have been tracking consumers’ digital habits through a series of surveys covering more than 100,000 respondents across North America, Europe, and Asia.1

Read all at Are your customers becoming digital junkies? – McKinsey Quarterly – Marketing & Sales – Digital Marketing.

:Photocredit: delightfulcycles

 

Enhanced by Zemanta
Follow

Get every new post delivered to your Inbox.

Join 52 other followers