Four Ways To Spot Markets Ripe For Disruption | Co. Design
People often say, “Apple doesn’t do consumer research.” This usually precedes an argument against the need for market research of any kind. But the designers at Apple do conduct research–it’s just not the traditional kind found in consumer-behavior textbooks. It’s informal, impromptu, and driven by acute observations of the context in which their products are used.
Read all (and order the book at) Four Ways To Spot Markets Ripe For Disruption | Co. Design.
Photocredit:
http://pedalfar.tumblr.com
Related articles
- Disrupting the University Tech Transfer Space (techentrepreneurship.com)
- Disruptive (minimalmac.com)
Posted on 2011/08/19, in Recovery and the way out of the crisis, recession and depression, Social CRM and social business and tagged Apple, Business, Consumer behaviour, Family and Consumer Science, Market Research, Marketing and Advertising, Online Surveys, Recovery and the way out of the crisis, recession and depression, Social CRM and social business, Social Sciences. Bookmark the permalink. Comments Off.
