Monthly Archives: September 2011

Social CRM can trigger a workflow in a traditional CRM system

#BikeNYC Portrait: Carina Jensen (by Dmitry Gudkov)

 

David Spark is the owner of brand journalism firm Spark Media Solutions. He was at the CRM Evolution Conference reporting for Zoho, makers of the Zoho office productivity suite which includes Zoho CRM.

“Ninety percent of all queries to customer service departments are just that, queries, not issues or problems,” said Paul Greenberg, Managing Principal of The 56 Group and Chairman of the CRM Evolution Conference.
The goal is to automate those business processes by tying them to business rules that allow for automation of inquiries, or when necessary – when one of those 10 percent of issues or problems come up – integration with the customer service area.
While that’s all standard and necessary, the hottest area in CRM integration is social, said Greenberg as he played out a possible scenario:
A tweet comes into the CRM system. Tied to that tweet is a pull-down menu which gives you the option to open a case or open a lead. Choosing that option triggers a workflow that connects to an appropriate party in the traditional CRM system.
In such a scenario you’re taking external channels, the social sphere, directly into CRM systems, Greenberg said.
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What Kind of Relationship Do You Have With Your Customers? Take a Moment to Think About That | CustomerThink

 

 

 

What kind of relationship do customers have with u? And if your answer is yes, is it indeed a real relationship. Or something that u assume and try to manage. Take a moment to think about that. Not yet convinced that relationships do not dominate the b2c-world. Ever thought about managing the relationship with your spouse, love, roommate or fiancee. Come, take a moment to think about that.

Found at What Kind of Relationship Do You Have With Your Customers? Take a Moment to Think About That | CustomerThink.

Relationship marketing has ceased to be a new buzz word – it’s here to stay.

Read all at What Kind of Relationship Do You Have With Your Customers? Take a Moment to Think About That | CustomerThink.

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Hereatengine’s the relationship between products and services

Is it a bike, a means of transportation, achieving a goal or having fun. The last 2 are dominating more and more.

Found at hereatengine.

 

The new shape of the relationship between products and service is not that one is replacing the other; instead, we are looking at a more symbiotic relationship where one does not exist without the other.

http://www.hereatengine.co.uk/2011/09/the-relationship-between-products-and-services/

Read all at

 

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Service-dominant logic and social CRM: A bridge too far?

Probably true. But nothing is wrong with ambition.

Via Scoop.itDesigning designed customer service

SCRM may not reach its potential with traditional management. But is it realistic to expect this to change? Bob Lusch believes so. (Service-dominant logic and social CRM: A bridge too far?
Show original

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Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog

Found at Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog.

Personas and Female Mindstyles documentation booklet by CREATIVE COMPANIONThis year I did one of my biggest projects on how to compile and communicate user insights from consumer research together with quantitative research on women.

Read all at Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog.

 

Photocredit:  roadkillmelone

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Social technologies on the front line: M-Prize winners – McKinsey Quarterly – Organization – Strategic Organization

500px: Popular photos - Under the Tower by Olga ShiropaevaLet say, some us are still fighting the crisis in a belief that creative deconstruction will not impact them. For those who know better. Also great on the professional and personal level

Found at Social technologies on the front line: M-Prize winners – McKinsey Quarterly – Organization – Strategic Organization.

The Management 2.0 Challenge is the first of three contests in a yearlong competition in which executives describe practices that make management more adaptable, innovative, inspiring, and accountable

Read all at https://www.mckinseyquarterly.com/Organization/Strategic_Organization/Social_technologies_on_the_front_line_The_Management_20_M-Prize_winners_2860

 

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This Is Service Design Thinking: Deconstructing a Textbook :: UXmatters

 

 

2011 Trek Madone 5.2 (via Chris D Fotografia)

What a beautiful title. What a excellent crafted first line. What a great analysis. And indeed the book might become the heart of your collection. Anyway, great times and even more a great read. Connect and act!

Found at This Is Service Design Thinking: Deconstructing a Textbook :: UXmatters.

If you’re like me, you have a mini-library of those user experience books that are most meaningful to you. No, not the ones hidden away on your eReader, reminding you of their presence only when you see their titles on the screen.

Read all at This Is Service Design Thinking: Deconstructing a Textbook :: UXmatters.

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