Social Media In the C-Suite: Listening, Learning and Creating a Strategy from the Top Down
As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released, Social Media Leadership: How to Get Off the Bench and Into the Game, author Michael F. Lewis, who is chairman and CEO of business services company ILD, offers a guide for managers to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.
Photocredit: onetrackmindcycling
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Posted on 2011/10/13, in Recovery and the way out of the crisis, recession and depression and tagged Business, Facebook, Groupon, LinkedIn, Marketing and Advertising, Michael F. Lewis, Recovery and the way out of the crisis, recession and depression, Social media, Twitter, Vision, visionaries, vision things, trends. Bookmark the permalink. Comments Off.
