Monthly Archives: November 2011
The personal(ized) brand: Yet another reason The Economist is trouncing competitors
Via Scoop.it – Serve4impact: designing design driven operations
The weekly “newspaper” may be reinventing the brand for the digital age. The Economist sells a self-image that’s high-class, high-culture, high-end. Depending on where you stand, it is either congratulatory or aspirational. But, even then, it’s inviting. As Paul Rossi, The Economist’s managing director, told the Times’ Jeremy Peters last year: “One of the things people say is, ‘You go after an affluent audience.’ But we don’t define our audience by their demographic. We define our audience based on what they think.” The magazine — or “newspaper,” as it calls itself — seeks psychographics as much as demographics. It cares about who its readers are as much as what they are.
Via www.niemanlab.org
Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]
Via Scoop.it – Serve4impact: designing design driven operations
Tablets increase online e-commerce in the United States.
Via mashable.com
Employee Engagement – As Simple As ABC
Via Scoop.it – Serve4impact: designing design driven operations
Engage me if you can! It’s as easy as A, B, C
Using Creative Tension to Reach Big Goals
Via Scoop.it – Serve4impact: designing design driven operations
Setting long-term sustainability goals gives managers and employees permission to think about what’s really possible, says Dave Stangis, vice president of corporate social responsibility and sustainability at Campbell Soup.
Via sloanreview.mit.edu
Using Creative Tension to Reach Big Goals
Via Scoop.it – Serve4impact: designing design driven operations
Setting long-term sustainability goals gives managers and employees permission to think about what’s really possible, says Dave Stangis, vice president of corporate social responsibility and sustainability at Campbell Soup.
Via sloanreview.mit.edu
Should ‘Social Entrepreneurship’ Mean ‘Creating Jobs for Average Workers’?
Via Scoop.it – Serve4impact: designing design driven operations
At the annual Silicon Valley Comes to Oxford conference, the crowd agreed with the motion under debate that “the average worker is being left behind by advances in technology.”…
Via sloanreview.mit.edu
