The Corporate Social Media Team Profile | Web Strategy by Jeremiah Owyang
Via Scoop.it – Serve4impact: designing design driven operations
Excerpted from the article intro: “How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations with over 1000 employees shows how today’s teams in 2011 are breaking down. This is the core team that operates the social media program within a corporation, often within corporate communications or a marketing function they will work with other business units. For very large corporations, they may be fragmented among many business units (the Dandelion model), and this data doesn’t even include agency, consultants, or even research firms who help out.” Here’s what they have found: http://www.web-strategist.com/blog/2011/12/22/data-composition-of-a-corporate-social-media-team/
Via www.web-strategist.com
Photocredit: (by josie’s 3rd { sheila })
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- Adapting to Radical Changes in Business ” Web Strategy by Jeremiah Owyang | Social Media, Web Marketing (serve4impact.com)
Posted on 2011/12/24, in Because i like to share again and again, Social CRM and social business and tagged Altimeter Group, Because i like to share again and again, Business, Facebook, jeremiahowyang, Joseph Jaffe, Marketing and Advertising, Social CRM and social business, Social media, Twitter. Bookmark the permalink. 1 Comment.
When Companies embark on a Social Media Marketing Campaign, they should not underestimate the power of video.