Fashion Brands Say Publications Are a Good Investment

Via Scoop.it – Designing design thinking driven operations

This publication approach “indirectly gives texture to a brand, creates a feeling, an environment,” said Johan Lindeberg, the brand’s creative director and the founder of the clothing brand J. Lindeberg   Fashion Brands were the first to understand the value of good content and the power of being your own publisher to engage your audience and promote your brand in a more meaninful way. The opportunity exists for many others industries…
Via www.nytimes.com