McKinsey’s May 2012 Newsletter–How your company can use social media
Posted by Fred Zimny
May 2012 Newsletter–How your company can use social media.
How your company can use social media
This month, we aim to sharpen your thinking about blogs, wikis, mobile apps, Web forums, and the like. “Demystifying social media” shows how executives can shape the consumer’s purchase decision by harnessing these new platforms. Several consumers share their experiences, and three McKinsey partners provide advice on how companies can draw on social media to build brand loyalty, in the video “Making sense of social media,” on mckinsey.com. “A social journey” interactively demonstrates why marketers should use such techniques at every stage of the consumer’s purchase process. “Understanding social media in China” shows that despite vast differences between this market and those of the West, the ingredients of a winning strategy are familiar. Finally, review the results of therecent live Twitter conversation hosted by McKinsey partners David Edelman and Hugo Sarrazin on using social media to shape consumer decision making (available on Storify).
About Fred ZimnyHave been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies. I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management. Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities. Expertise: Service marketing Leadership Service management Marketing performance and productivity Change management.
Posted on 2012/05/02, in Because i like to share again and again and tagged Because i like to share again and again, Business, China, Marketing and Advertising, McKinsey, McKinsey & Company, Social media, Storify, Twitter. Bookmark the permalink. Comments Off.
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