The Path from a Social Brand to a Social Business

See on Scoop.itDesigning design thinking driven operations

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference?

See on socialmediatoday.com

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About Fred Zimny

Have been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies. I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management. Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities. Expertise: Service marketing Leadership Service management Marketing performance and productivity Change management.

Posted on 2012/05/07, in Because i like to share again and again and tagged . Bookmark the permalink. Comments Off.

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