Book Talk: Doc Searls on “The Intention Economy: When Customers Take Charge”
Among the goals of the VRM — Vendor Relationship Management — movement are preserving Internet freedom and opportunity, changing the economic power structure, and turning the tables on privacy-violating business models and practices. But there are several challenges to achieving this vision for the future of business and the internet.
Doc Searls‘ — co-author of the Cluetrain Manifesto, and founder of ProjectVRM — discusses some of the challenges he lays out in his new book “The Intention Economy: When Customers Take Charge.”
Photocredit: akane-x
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Posted on 2012/09/07, in Because i like to share again and again and tagged Because i like to share again and again, Business model, cluetrain manifesto, Customer relationship management, Doc Searls, Intention economy, Intention Economy: When Customers Take Charge, Vendor Relationship Management, Vision, visionaries, vision things, trends, Wall Street Journal. Bookmark the permalink. 1 Comment.
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