The ROI of User Experience with Dr. Susan Weinschenk
About this video:
In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI).
Transcript:
User experience is the science and art of designing a product like a website or a software application so that it’s easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.
There’s a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience?
So let’s talk about the return on investment, or ROI, of doing user experience work.
Photocredit: Kombizz
Related articles
Posted on 2012/09/16, in Front Office and Customer Service Operations, Knowledge management, Performance management, Recovery and the way out of the crisis, recession and depression, Social CRM and social business and tagged Companies and Consultants, Front Office and Customer Service Operations, Knowledge management, Performance management, Human Computer Interaction, Kombizz, Recovery and the way out of the crisis, recession and depression, Return on investment, Social CRM and social business, Usability testing, user experience, User experience design, User interface, User-centered design, Vision, visionaries, vision things, trends. Bookmark the permalink. 1 Comment.
Pingback: serve4impact’s best read items of this week « fred zimny's serve4impact