Using Design Principles to Increase Conversions
See on Scoop.it – Designing design thinking driven operations

A how-to showing how fundamental conversion centered design principles can be used to increase conversions on your landing pages.
See on unbounce.com
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About Fred Zimny
Have been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies.
I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management.
Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities.
Expertise:
Service marketing
Leadership
Service management
Marketing performance and productivity
Change management.
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