Category Archives: Recovery and the way out of the crisis, recession and depression

Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

See on www.slideshare.net

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How are companies complying with the new cookie law? – Smart Insights Digital Marketing Advice

500px / Photo “Storytelling” by Tatiana Sushchenia

Our evaluation, recommendations and examples for UK companies With the new UK “cookie law” now in force, many UK companies will be wondering what they. Marketing topic(s):Digital marketing laws. Advice by Dave Chaffey.

See on www.smartinsights.com

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KPCB’s Mary Meeker & Liang Wu Internet trends 2012

 

from-mydreams:</p><br />
<p>thoughts, plans and dreams in my moleskine (by Sonya Khegay)<br /><br />
” />KPCB’s <a class=Mary Meeker & Liang Wu: 1) review Internet stats and notes that Internet growth remains robust and rapid mobile adoption is still in early stages; 2) run through a number of examples of business models that are being re-imagined and re-invented thanks to mobile and social; 3) highlight mixed economic trends and 4) observe that while there’s a lot to excited about in technology, there are things to be worried about regarding America’s financial situation.

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Social media and Internet marketing’s influence on decision making process of German nature tourists

500px / Photo “Abstracción de color” by Irene Warman

The commissioner of the thesis was Finnish Rokua Geopark Co. which belongs to worldwide Geopark network. The corporation works in Rokua national park area in the field of nature tourism and provides a large range of wellness and welfare services as well as nature activities. The purpose of this research was to map out how well German cross-country skiers and hikers can be reached through Internet marketing and social media. Moreover, consumer buying process and motivational factors on traveling after a hobby were discovered. The theoretical foundation presented the background for the afore-mentioned subjects and formed a basis to empirical research which consisted of email interviews that were done in accordance to qualitative research methods.

See on publications.theseus.fi

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The Social Retailer: what ‘social’ means for the future of commerce by Tara Hunt

500px / Photo “Spring mood” by Nadezda Zelenova

From the author

Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn’t about hopping on the newest, latest, greatest social platform. It’s about thinking about your business – internally and externally – as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.

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photo-eye Bookstore | Brian Rose: Time and Space on the Lower East | photo books

See on www.photoeye.com

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Design to Improve Life Education

From the authors:

Design to Improve Life Education aims to secure that the thinking of Design to Improve Life becomes part of the curriculum for all teachers and educators in Denmark and Sweden. By this, we will distribute knowledge of innovation, creativity, entrepreneurship and solution-making that is based on social, economic and environmental sustainability and focus on people and users.

The project has been developed in partnership with Malmö Högskola, UCC, SDU, four high schools and four primary schools in the Øresund Region. The project has two main purposes: to develop new teaching formats based on Design to Improve Life thinking and methodologies in primary schools and high schools, and to educate and re-educate teachers in organizing courses based on the methods, thinking and approach that designers use in their creative processes.

While the students using the format will experience a creative design process where they themselves design solutions for global challenges – for example water shortage, millennium goals, health issues or urbanization – relevant to their own lives.

Through the many different assignments and tasks in the format the students develop proposal for how the identified challenges can be solved. During this process the students will learn, test and understand how to use series of creative tools that will enable them to design solutions to highly complex challenges and understand how the methodologies of Design to Improve Life can improve life for people all over the world.

At the same time, they will understand that Design to Improve Life methodologies can be the basis of problem solving in all professions and they will acquire the creative and visual competences needed to develop new ideas and to shape the best ideas into solutions that improve life for people.

 Photocredit: unypl:
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