Blog Archives

Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

See on www.slideshare.net

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How are companies complying with the new cookie law? – Smart Insights Digital Marketing Advice

500px / Photo “Storytelling” by Tatiana Sushchenia

Our evaluation, recommendations and examples for UK companies With the new UK “cookie law” now in force, many UK companies will be wondering what they. Marketing topic(s):Digital marketing laws. Advice by Dave Chaffey.

See on www.smartinsights.com

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Social media and Internet marketing’s influence on decision making process of German nature tourists

500px / Photo “Abstracción de color” by Irene Warman

The commissioner of the thesis was Finnish Rokua Geopark Co. which belongs to worldwide Geopark network. The corporation works in Rokua national park area in the field of nature tourism and provides a large range of wellness and welfare services as well as nature activities. The purpose of this research was to map out how well German cross-country skiers and hikers can be reached through Internet marketing and social media. Moreover, consumer buying process and motivational factors on traveling after a hobby were discovered. The theoretical foundation presented the background for the afore-mentioned subjects and formed a basis to empirical research which consisted of email interviews that were done in accordance to qualitative research methods.

See on publications.theseus.fi

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Service Design for Intranets by Maish Nichani

500px / Photo “Stories.” by Remy Perthuisot

From the author:

Better services lead to better lives. We see it all around us. An online money transfer service, for example, saves us a drive to the bank (and the wait time there).

The dependence on information and the availability of new channels such as mobile phones and tablets has opened up the space for offering better, more personalized services. This holds true for the intranet as well.

How can we discover new services for staff? How can we design them better? How can we make use of the different channels? In this talk, I’ll show how principles and methods from the emerging discipline of Service Design can be applied to discover new services or fix existing ones, all with the aim of helping staff get their job done in a faster, smarter way.

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Deloitte | Social business | Consulting | Global | Focus on the issues

Gathered through surveys and interviews across 115 countries, study results provide executives insight into the social business landscape today.

See on www.deloitte.com

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Do the Enterprise 2.0! – MIT Report on Social Business: What are Companies Really Doing?

The folks over at MIT teamed up with Deloitte to produce quite an interesting report around Social Business which included responses from almost 3,500 people around the world.See it on Scoop.it, via Do the Enterprise 2.0!

See on www.scoop.it

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How Understanding the Business around User Experience Design Will

As the profession of User Experience Design has evolved it has become more specialized, more effective, and more complicated. This complexity has made it more difficult for designers to communicate with those outside of their discipline. Using examples pulled straight from the business world, Patrick talks about how to bridge that gap and effectively communicate the value of design in a language that project stakeholders and business owners can understand. By repurposing a ‘revolutionary’ strategic business tool, Porter’s Five Forces, he also provides designers with a framework for better understanding the business landscape and making an impact on the bottom line.

Photocredit: Yerse Spring & summer coleccion 2012

See on www.michiganupa.org

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