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I was thrilled by Rogers’ book in spring of this year. It it still heading for a good position in my end-year list. Strongly recommended

Found at The Network Is Your Customer – David Rogers on 5 Strategy Implications | The Brainzooming Group | Strategy Consulting and Strategic Planning.

David Rogers, author of “The Network Is Your Customer” and executive director of the Center on Global Brand Leadership at Columbia Business School, stopped by the Kansas City Public Library last week for a speech on his book and its 5 strategy implications for brands.

Strategy Implications from New Customer Roles

“The Network Is Your Customer” examines how networks connect and change us since individualscan now be viewed as networks themselves. Rogers’ social networking model recognizes the advent of mobile technology in opening a whole new array of brand roles for individuals. These brand roles include (among others) serving as:

• Broadcasters (Iranian Revolution)
• Antagonists (United breaks guitars)
• Brand managers (creation of the Coca-Cola Facebook presence)
• Product innovators (Cisco I-Prize competition)

One implication of the self-organizing nature of networks is brands should see themselves as situated within a network, but not at its center. ‘

Read all at 

 The Network Is Your Customer – David Rogers on 5 Strategy Implications | The Brainzooming Group | Strategy Consulting and Strategic Planning.

Photocredit: cyclop

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