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The 4C’s of the Conversation Company by steven van belleghem
From the author
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C’s to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
My point of view: focus on the conversation in an encounter, not in the relation
Photocredit: Jesse Koska
Related articles
- Managing 4 C’s: Customer experience, Conversation, Content and Collaboration. (customerthink.com)
- Conversation Management in a B2B setting: Is that an option? (customerthink.com)
- The Conversation Company (womma.org)
- Ekaterina Walter: The Conversation Company: Boost Your Business Through Culture, People and Social Media (huffingtonpost.com)
- Bridging the Brand and Customer Experience Gap (business2community.com)
How to Engage the Front Line in Process Improvement – Brad Power – Harvard Business Review
Indeed, thinking about how to involve the front line. Even better, reflecting about engaging your customers in process improvements.
Found at How to Engage the Front Line in Process Improvement – Brad Power – Harvard Business Review.
In my last post, I looked at how Toyota engages front-line workers in process improvement and the challenges for other companies that want to adopt their approach. Based on the organizations I’ve seen, I’m pretty pessimistic that most can do what Toyota does. Yet, I have seen companies such as Kellogg’s, Starbucks, and Chevron succeed with alternative approaches to Toyota’s.
Read all at How to Engage the Front Line in Process Improvement – Brad Power – Harvard Business Review.
Photocredit: tiffanydenise
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- On Social Media Becoming Social Business – David Armano – Harvard Business Review (serve4impact.com)
- The Education Bubble, Tenure Envy, and Tuition – HBR IdeaCast – Harvard Business Review (serve4impact.com)
- Seven Problems a Recovery Won’t Fix – Umair Haque – Harvard Business Review (serve4impact.com)
- Balancing Push and Pull Approaches to Improvement (blogs.hbr.org)
- Secrets of Social Media Revealed 50 Years Ago – David Aaker – The Conversation – Harvard Business Review (serve4impact.com)
Secrets of Social Media Revealed 50 Years Ago – David Aaker – The Conversation – Harvard Business Review
Found at Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article inHBR.
Read all at Secrets of Social Media Revealed 50 Years Ago – David Aaker – The Conversation – Harvard Business Review.
Photocredit: http://girlswithbikes.tumblr.com/
Related articles
- Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review (serve4impact.com)
- Seven Problems a Recovery Won’t Fix – Umair Haque – Harvard Business Review (serve4impact.com)
- The New Buying Cycle (hyperdiskmktg.wordpress.com)
Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review
Ins 2009, I would recommend u reading Roberto Verganti’s Design Driven Innovation. And yes, Morten Hansen’s Collaboration. But is summer 2011, and I still recommend u to read these books.
“I can’t do that! I would receive thousands of ideas!” said Alberto Alessi, CEO of the Italian company that’s famous for the design of its home products. “Well, isn’t that exactly the point?” I replied. I was interviewing Alessi, together withHarvard Business School professor Gary Pisano, about the potential of the new forms of collaborations enabled by the web.
Read more at Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review.
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- What can Design do for Business Innovation? (serve4impact.com)
- Winning, Losing, and Collaboration (blogs.hbr.org)
- Five Ways to Fail at Design – Sohrab Vossoughi – The Conversation – Harvard Business Review (serve4impact.com)
The Thought Leader Interview: Henry Chesbrough
Having almost finished his latest book (i recommend u to read his book during ur holidays) I could not resist including this on my blog. Not that innovative in approach, but the level of integration of insights will benefit anyone working in any service environment with a high knowledge intensity.
Found at The Thought Leader Interview: Henry Chesbrough.
The Thought Leader Interview: Henry Chesbrough
To escape the commodity trap — and to compete effectively in a knowledge-based economy — business leaders of all kinds need to reinvent themselves as innovators in services
Read all at The Thought Leader Interview: Henry Chesbrough.
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- Nokia’s Real Problem: The Commodity Trap (innovationtools.com)
The Open Innovation Guru: A Discussion with Henry Chesbrough | InnovationManagement
innovation, I saw this discussion. Nice contribution.
Found at The Open Innovation Guru: A Discussion with Henry Chesbrough | InnovationManagement.
Henry Chesbrough continues to be an influential voice in open innovation. Paul Hobcraft caught up with him on a recent trip to Denmark – and sought clarity on Henry’s latest work in open service innovation.
Read all at e Open Innovation Guru: A Discussion with Henry Chesbrough | InnovationManagement.
Photocredit: sydosaurus-rocks:
Related articles
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- Book Review: Open Services Innovation by Henry Chesbrough (innovationtools.com)
- Henry Chesbrough Open Services Innovation (serve4impact.com)
- Competing for Contributors in Open Innovation (innovationtools.com)
- Everything You Need to Know About Open Innovation (innovationtools.com)
Focus on Your Customer’s Customer – Kerry Bodine – The Conversation – Harvard Business Review
Found at Focus on Your Customer’s Customer – Kerry Bodine – The Conversation – Harvard Business Review.
Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game
Read all at Focus on Your Customer’s Customer – Kerry Bodine – The Conversation – Harvard Business Review.
Related articles
- Making wise choices – David Allen in Harvard Business Review (gtdtimes.com)
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