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Is Customer Service the New Marketing? | Fast Company

Yesterday I attended the VCN Annual Conference in the Netherlands. The chair of the Dutch Customer Service Federation announced 3 action points because of the T-Mobile customer service riot. These are reducing waiting lines, improved collaboration and improving complaint management. Not a very effective approach in 2011, in my humble opinion. May be time to acknowledge and start acting according to insights like these.

Found at Is Customer Service the New Marketing? | Fast Company.

How Thor Muller and the gang at Get Satisfaction have helped thousands of companies and millions of consumers transform the fundamental notions of customer service.

Just three years ago, you needed to be a prominent blogger like Jeff Jarvis or Bob Garfield to make an online noise loud enough to inspire a company response to a particular product or service issue. It was about that time that Thor Muller, Co-founder and CTO of Get Satisfaction, developed an online tool that would “allow anybody that same power,” to in essence, “get satisfaction by pulling the company in.

To be continued at http://www.fastcompany.com/1704630/is-customer-service-the-new-marketing

Photocredit: http://lululetty.blogspot.com/

Intruiging post: Don’t expect customer service from a US health insurance company (fredzimny.wordpress.com)
The 10 New Rules of Customer Service (fredzimny.wordpress.com)
The Top 10 Customer Service Trends for 2011 (fredzimny.wordpress.com)
Top 5 worst places for customer service (fredzimny.wordpress.com)

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Posted in Front Office and Customer Service Operations, Knowledge management, Performance management, Social CRM and social business

3 Comments

Tags: Blown to Bits, Bob Garfield, CRM and Web 2.0, customerservice, Fast Company, Front Office and Customer Service Operations, Knowledge management, Performance management, Get Satisfaction, Jeff Jarvis, Marketing, Social CRM and social business, T-Mobile, Thor Muller, Vision, Ways of Seeing

Recommended: Loyalty And Satisfaction Misconception

Aug 9

Posted by Fred Zimny

Recommended: #CRM #C A Loyalty And Satisfaction Misconception http://ht.ly/18uKDd

Photo credit: Captain Crank

Posted in Because i like to share again and again, Social CRM and social business

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Tags: Because i like to share again and again, CRM and Web 2.0, Customer experience, Customer Management, Customer relationship management, Customer Service Management, Front Office and Customer Service, Social CRM and social business, Vision, Vision, visionaries, vision things, trends, Ways of Seeing

Leverage Your Customer Experience in Growing the Top Line Cheaply by John Goodman

Dec 1

Posted by Fred Zimny

Found at http://www.customermanagementiq.com/sponsor_article.cfm?externalID=1569

You can’t cost-cut your call center into sustainable prosperity—you must grow the company’s financial well-being. The challenge is how you cut costs in the call center without massive investment in advertising, marketing and sales staffing. The answer is to let your customers do your selling for you while reducing operating costs in your call center. There is a solid link between a better customer experience and an improved bottom line; that is, you can achieve a better customer experience at lower cost.

Focus on the Customer Experience

There are three factors impacting revenue, all of which can be estimated using existing data sources, with your customer base able to offer a precise estimate of your revenue opportunity.

Let’s look at these three factors.

1. Loyalty. Loyal customers are a continuing stream of revenue

To be continued at http://www.customermanagementiq.com/sponsor_article.cfm?externalID=1569