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Reading Mary Abraham’s After the Social Media Bubble @Above and Beyond KM
After the Social Media Bubble | Above and Beyond KM.
I had nearly finished drafting the legal documents for a hot new online start-up when the 
dot-com bubble burst in 2000. With the sudden end to the stratospheric stock prices for these new media companies, everyone felt free to criticize. Do you remember how the bricks-and-mortar supporters derided the notion of doing business virtually? Do you remember the anxiety about how to regulate and evaluate online business activities? Ten years later, some of those concerns seem unwarranted. And, more importantly, online business activity has become a significant part of the way we all live our lives.
To be continued at
http://aboveandbeyondkm.com/2010/02/after-the-social-media-bubble.html
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Read this: Nothing found for The-art-of-social-media-conversations-an-interview-with-jason-falls
- Image by LatinaPower2009 via Flickr
| Nothing found for The-art-of-social-media-conversations-an-interview-with-jason-falls |
| Jason Falls of Social Media Explorer shares tips for businesses to use social media to create a social business and integrate both online marketing with offline marketing |
| socialmediaexaminer.com |
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- Reflecting about this New Study that Reveals Facebook Better Than Twitter for Marketer from Social Media Examiner (fredzimny.wordpress.com)
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Reading @Social Media Today: The 10 Social Media Metrics Your Company Should Monitor
- Image by Joits via Flickr
Social Media Today | The 10 Social Media Metrics Your Company Should Monitor.
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking. However, there are some organizations measuring social metrics, which enables them to eventually measure ROI. Marketing Sherpa’s survey of 2,000+ marketers shows the following three social metrics at the top of what’s being measured:
- Visitors and sources of traffic
- Network size (followers, fans, members)
- Quantity of commentary about brand or product
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- Reading Vanessa DiMauro’s Social Media =Organizational Change! @Social Media Today (fredzimny.wordpress.com)
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Recommended: 16 Free Must-Read eBooks About Social Media @pamorama
These free ebooks can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.
via 16 Free Must-Read eBooks About Social Media | pamorama.
FEBRUARY 3, 2010
To be continued at
http://www.pamorama.net/2010/02/03/16-free-must-read-ebooks-about-social-media/
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Recommended (and use) The 39 Social Media Tools Jay Baer Uses Today @Blogging and Content Creation
- Image by e³°°° via Flickr
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February 17th, 2010 | Written By: Jay Baer
Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile.
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.
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A Must Read!! Forget Common Sense: Social Media Communicators Must Have Empathy @Shannon Paul’s Very Official Blog
Life on the social web has taught me just how important it is to have a flexible mind — to have empathy for others with little or no context. This requires the ability to imagine a set of unknown circumstances to help explain others’ point of view with little information. Some may come by this trait naturally, but others might need to develop it over time.
To be continued at Forget Common Sense: Social Media Communicators Must Have Empathy « Shannon Paul’s Very Official Blog.
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Reading Yann Gourvennec 10 Top Tips for Social Media Success in Businesses in 2010
- Image by Feuillu via Flickr
2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. For those who can remember those days, it more or less fits in with the time at which the Internet started to be really popular (if we assume that we first heard about it in 1994 and that 2000 was the most exciting moment of all).
Both moments are similar in a way, and at the same time very different, because this time there is no financial bubble, or at least, if there is a financial bubble, the Internet has got nothing to do with it. This is why 2010 is going to be the year of Social Media, the moment at which expectations are going to be at the highest, usage is about to peak, and those who know how to use it will reap the harvest they have sown (and those who haven’t will start regretting it).
To be continued at My 10 Top Tips for Social Media Success in Businesses in 2010 | Futurelab – An international marketing strategy consultancy.
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