See on Scoop.it – Designing design thinking driven operations
SOCIAL-DIGITAL TRENDS FOR 2013 David Armano Managing Director, Edelman Digital Chicago
See on www.slideshare.net
Found at Future of Buyer Personas is Social – Part 3 | Business 2 Community.
This is the third part of a series of reflective articles on the future of buyer personas. In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2, I offered perspectives on why changes were needed to be relevant to the social age. In part 3, we turn to the topic of what types of changes are needed.
Read all at Future of Buyer Personas is Social – Part 3 | Business 2 Community.
Which Department Should Lead Your Social Media Activities? | The Social Customer.
Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. I recently wrote a post about the best social media management structures for large organisations, highlighting the point that moving towards ‘holistic’ social media management is a process of evolution that shouldn’t be rushed
Read all at Which Department Should Lead Your Social Media Activities? | The Social Customer.
For a clue to social media’s future, we need not look much further than Washington. On the one hand, you have “Weinergate,” former NY Senator Anthony Weiner‘s Twitter fiasco, which was essentially user error.
Read all at Via blogs.hbr.org
Found at Six Social Media Trends for 2012 – David Armano – Harvard Business Review.
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad
Read all at Six Social Media Trends for 2012 – David Armano – Harvard Business Review.
Last week David Armano had the honor of performing the opening Keynote at Community Conference 2011 hosted in Copenhagen Denmark. A delightful, high quality event with attendees coming from all parts of Scandinavia and Europe, it also featured talks from Dell’s Bill Johnston and Good Magazine’s Max Schorr.
Time to talk about social business planning again. My mother always told me, you have to “walk before you run” and as it turns out, the same is true for organizations looking to move from social media as a set of un-connected, chaotic collection of skunk work
Read all at Logic+Emotion: Learning To Fly: The Four Stages of Social Business.
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