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The network is your customer: Five Strategies to Thrive in a Digital Age
Photocredit: charikichi
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- The Network Is Your Customer book by David Rogers (fredzimny.wordpress.com)
- Personal Branding Interview: David L. Rogers (personalbrandingblog.com)
- Hot Or Not: Disruptive Technologies To Watch in 2011, Part 1: The Framework (charleneli.com)
Blogging Innovation » 10 Commands for a Digital Age
Found at Blogging Innovation » 10 Commands for a Digital Age.
Thanks to digital technologies and networked activity, we’re living through a global transition that is redefining how culture and commerce operate. We’re presented with the opportunity to be active participants in this process, steering ourselves into new modes of civilization
To be continued at logging Innovation » 10 Commands for a Digital Age.
Photocredit: http://cyclechic.blog.hu/
Related articles
- Personal Branding Interview: David L. Rogers (personalbrandingblog.com)
- In Digital Age, ‘Future Of Power’ Must Be Smart (npr.org)
- In Digital Age, ‘Future Of Power’ Must Be Smart (npr.org)
- An Interview With Douglas Rushkoff, Author of Program or Be Programmed: Ten Commands for a Digital Age (seattlepi.com)
Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places – Harvard Business Review
Artwork: Alex MacLean, Untitled, 2010, photograph, Atlantic City, New Jersey
The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.
To be continued at http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
Photocredit: valuska
Related articles
- Making Room for Reflection Is a Strategic Imperative – Umair Haque – Harvard Business Review (fredzimny.wordpress.com)
- Using Customer Journey Maps to Improve Customer Experience – Harvard Business Review (fredzimny.wordpress.com)
- Designing Innovative Services Begins with Four Questions – Lance Bettencourt – Harvard Business Review (fredzimny.wordpress.com)
- Simon Waldman on Creative Disruption (blogs.hbr.org)
