Blog Archives

Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

Crowdsourcing and Co-Creation are Complementary (innovationexcellence.com)
Should businesses use collective intelligence and the wisdom of the crowds? (chieftech.com.au)
Beyond crowdsourcing (sethgodin.typepad.com)
Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing (bethkanter.org)
Social business in Germany – ZDNet (blog) (zdnet.com)

Posted in Because i like to share again and again, Recovery and the way out of the crisis, recession and depression, Vision, visionaries, vision things, trends

Leave a Comment

Tags: Business, Chris Anderson, Crowdsourcing, Internet Marketing, Marketing and Advertising, Programming, Social media, Twitter

Social media and Internet marketing’s influence on decision making process of German nature tourists

Jun 3

Posted by fredzimny

The commissioner of the thesis was Finnish Rokua Geopark Co. which belongs to worldwide Geopark network. The corporation works in Rokua national park area in the field of nature tourism and provides a large range of wellness and welfare services as well as nature activities. The purpose of this research was to map out how well German cross-country skiers and hikers can be reached through Internet marketing and social media. Moreover, consumer buying process and motivational factors on traveling after a hobby were discovered. The theoretical foundation presented the background for the afore-mentioned subjects and formed a basis to empirical research which consisted of email interviews that were done in accordance to qualitative research methods.

See on publications.theseus.fi

Consumer Behaviour on the web – Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture (scoop.it)
Social business in Germany – ZDNet (blog) (zdnet.com)
The Latest Internet Marketing Techniques & SEO Tips Using Google Analytics’ Real-Time (business2community.com)

Posted in Because i like to share again and again, Recovery and the way out of the crisis, recession and depression, Vision, visionaries, vision things, trends

Leave a Comment

Tags: Business, Finnish Rokua Geopark Co, Geopark, Internet Marketing, LinkedIn, Marketing, Rokua, Social media

The State of Social Media 2012

May 22

Posted by fredzimny

See on Scoop.it – Designing design thinking driven operations

The State of Social Media 2012 by The SEO Company…

What was once considered a trend has become a way of life – and now the way we do business.

Download / Embed: http://bit.ly/KjsJZ6

See on nowsourcing.com

The Frankenstein of Social Media: How So.cl will dominate the internet (socialmediatoday.com)
Social Media 101: Learn to Scale (socialmediatoday.com)
Social Media Marketing and the “Lack of Time” Myth (oursocialtimes.com)
Silverpop Gives SMBs More Social Media Pull (crmbuyer.com)

Posted in Because i like to share again and again, CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Vision, visionaries, vision things, trends

Leave a Comment

Tags: Business, Design thinking, Information graphics, Internet Marketing, Marketing and Advertising, NowSourcing, Social media, United States

A Closer Look At Email Engagement

May 22

Posted by fredzimny

See on Scoop.it – Designing design thinking driven operations

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. For a Marketer, this is the most fragile, difficult relationship to maintain: email engagement.One wrong step can end in …

See on litmus.com

AtDotCom Social media – Pinterest Is Turning Out Brand Advocates (mediapost.com)
Dynamic, Simple and Clean Email and Social Media Marketing Courtesy of Gordon Ramsay (business2community.com)
Social Media Privacy [Infographic] (socialmediatoday.com)

Posted in Because i like to share again and again, Vision, visionaries, vision things, trends

Leave a Comment

Tags: Business, Design thinking, E-mail, email marketing, Facebook, Internet Marketing, Marketing, Marketing and Advertising

The Social Funnel: What You Lose When You Ignore It

May 18

Posted by fredzimny

See on Scoop.it – Designing design thinking driven operations

Danger: ignoring social benefits in the traditional sales funnel.

Sales Happen Slowly;

Time To Harness The Power Of The Social Funnel

Social media marketing should never be salesy; rather, it’s about accruing a following, engaging your community, and influencing their actions.

Continue reading some

Quick Tips To Remember When Crafting A Social Funnel - http://selnd.com/JvIc8Q 

See on searchengineland.com

The Science of Social: How to Analyse and Optimise Campaigns to Increase ROI (oursocialtimes.com)
How To Use The Keyword Funnel To Understand Searcher Intent (searchengineland.com)
Applying Smarter Metrics to your Sales and Marketing Funnel (bjconquest.com)
9 Inbound Marketing Lessons Learned Through the Eyes of a Designer (business2community.com)

Posted in Because i like to share again and again, CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Operations, Knowledge management, Performance management, Recovery and the way out of the crisis, recession and depression, Vision, visionaries, vision things, trends

Leave a Comment

Tags: Business, Facebook, Google, Internet Marketing, Marketing, Marketing and Advertising, Sales process, Social media

The State and Future of Social Business by Jeremiah Owyang

May 17

Posted by fredzimny

The State of Social Business
Trend 1: Corporate Websites Reborn
Trend 2: Social Becomes Automated
Trend 3: To be Heard, You Will Pay
Pragmatic Recommendations