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Rethinking the Customer Journey in a Social World – Forbes
Found at Rethinking the Customer Journey in a Social World – Forbes.
Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today. The data itself is clear: Social media has become the world’s most popular online activity of all, and perhaps the top digital activity of any kind.
Read all at Rethinking the Customer Journey in a Social World – Forbes.
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Gartner’s Cool Vendors for Content Analytics Make It Easier to Learn From Your Data
See on Scoop.it – Designing design thinking driven operations
This week alone, analytics has been a hot topic. Call it what you want — Business Intelligence, Sentiment Analysis or Social Reporting – it can all tell you a lot about what’s going online, around your brand and your customers.
Photocredit: By uciec od codzienności: Merry Meet and Blessed Be
See on www.cmswire.com
Related articles
- First Retail Named a Gartner “Cool Vendor” (semanticweb.com)
- Gartner’s Great BI Vendor Debate (destinationcrmblog.com)
- Gartner: Customer Service Contact Vendors Struggling With Meaning of Social CRM – CMSWire (serve4impact.com)
- Business intelligence industry trends (dbms2.com)
- What I Found Interesting About Gartner BI Summit 2012 London (timoelliott.com)
Capgemini’s North America’s paper Customer Cross-Sell | registration required|
Using advanced analytics and creating a marketing-IT partnership to increase cross-sell penetration
Many of the challenges related to increasing customer cross-sell penetration rates faced by financial services institution Chief Marketing Officers (CMOs) stem from an advanced analytics environment inadequate for generating customer intelligence. Achieving the necessary empowered advanced analytics environment requires an enterprise customer data management strategy and the integration of channel systems with analytics repositories.
In the past, most marketing departments have managed their analytics repositories with minimal IT support. But to gain and utilize a full customer view which includes channel feedback, marketing will need to develop a stronger IT partnership. This paper discusses a roadmap for creating an analytical environment that is empowered to better supports marketing cross-sell efforts; and the technology enhancements and changes that must be put in place.
Read all and download at Customer Cross-Sell | Thought Leadership | Capgemini North America.
Photocredit: H o l u n d e r)
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- Insurers Identify Transforming Policy Administration as their Newest Priority Reveals 2012 World Insurance Report from Capgemini and Efma (capgemini.com)
Marketing is the next big money sector in technology — Tech News and Analysis
Found at Marketing is the next big money sector in technology — Tech News and Analysis.
“By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group
For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP.
Read all at Marketing is the next big money sector in technology — Tech News and Analysis.
Photocredit: Child of Danu)
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Resolution 2012:The Dynamic Customer Service Experience Framework « Mitch Lieberman
It gave me a sense of direction for the next few years. Hope it makes 4u2.
Read all at The Dynamic Customer Service Experience Framework « Mitch Lieberman – A title would limit my thoughts.
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http://ilikebike.tumblr.com
Related articles
- Understand more about social CRM (nevillehobson.com)
- Google’s Search Tweak Puts A Company At Risk (npr.org)
- World’s Most Incomplete List of Social CRM Experts (funnelholic.com)
- Social CRM 2011 – London (overview) (liberatemedia.com)
- SCRMish Thoughts – A Look Back at 1st Half of 2010 (enterpriseirregulars.com)
Intelligence Versus Knowledge @ crm intelligence & strategy
Intelligence Versus Knowledge @ crm intelligence & strategy.
I was reading a post on the future of activity streams at SocialCast’s blog, and I read a sentence that caught my attention. Somewhere near the middle of the post, Monica Wilkinson (the author) is discussing how she uses activity streams and what she likes about them, and says:
Read all at Intelligence Versus Knowledge @ crm intelligence & strategy.
Photocredit: The Brooks England Blog » Blog Archive » Pret-a-Velo Berlin
Related articles
- Making The Case for Enterprise Activity Streams (And Why It’s Not Just “Another Tool”) (socialtext.com)
- New Sources for Business Surprises (blogs.forbes.com)
